Director, Integrated Marketing & Programs

Nerdio, Inc.; Northern (KY); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Stock Options

Health and Welfare Plans

Life and Disability Plans

Retirement Plan

Unlimited PTO (birthday off)

Job summary

Nerdio, Inc. is seeking a Director of Integrated Marketing & Programs to lead cross-channel marketing campaigns that drive pipeline and brand growth across enterprise IT and MSP segments.

You will own the integrated marketing calendar end-to-end, align themes and channels with sales and product marketing, and drive flawless execution and reporting on results. This role sits on the Marketing Leadership Team, reporting to the CMO.

Qualifications

• 8+ years of B2B marketing experience, incl. integrated campaigns or programs at SaaS/cloud/IT infra company.
• Proven track record delivering multi-channel campaigns with measurable pipeline and revenue impact.
• Strong program/project management skills with complex calendars and multiple stakeholders.
• Experience partnering with Product Marketing, Demand Gen, and Sales to align campaigns with GTM strategy.
• Familiarity with marketing automation tools (HubSpot, Marketo, Salesforce).
• Data-driven mindset with KPI definition and campaign performance analytics.
• Experience marketing to Enterprise IT, MSPs, and IT channel partners is a plus.
• People-management experience with high-performing teams.

Responsibilities

• Own integrated campaign strategy and end-to-end marketing calendar across digital, email, web, field/events, partner and ABM channels.
• Orchestrate cross-functional execution with Product Marketing, Demand Gen, Content, Partner Marketing, Sales and Design.
• Define and optimize processes, workflows, and tools to keep the team organized and moving quickly.
• Design targeted programs for Enterprise IT teams and MSPs along their buying journeys.
• Define KPIs, develop reporting frameworks, and use data to improve targeting and ROI.
• Manage the integrated marketing budget and vendor relationships.

Skills

B2B marketing

Integrated campaigns

Program management

Marketing automation

KPIs & analytics

Enterprise IT marketing

People management

Executive communications

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Marketo

Salesforce

Project management tools

Job description

Director, Integrated Marketing & Programs

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providersall over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology.

Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible.

We are a fast-moving, nimble company looking for individuals whoare collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

NerdioisseekingaDirector, Integrated Marketing & Programsto lead the strategy, planning, and execution of cross-channel marketing campaigns that drive pipeline, engagement, and brand growth across our enterprise IT and MSP customer segments. This role sits at the intersection of strategy and execution — translating company and product priorities into cohesive, measurable marketing programs that span digital, field, partner, and lifecycle channels.You'llown the integrated marketing calendar end-to-end: aligning campaign themes, messaging, and channel mix with sales, product marketing, and demand generation teams, then driving flawless execution and reporting on results.

As a member ofNerdio’sMarketing Leadership Team,you’ll work closely with the CMOtohelp shape marketing's strategic priorities, translating leadership vision into actionable plans across the team, and serving as a trusted thought partner on the decisions that shape where marketing invests its time and budget.You’llalso lead special projects and cross-marketing initiatives on the CMO’s behalf.This is a highly cross-functional, builder-oriented role ideal for someone who thrives on connecting strategy to operational detail.

What you'll do

• Own integrated campaign strategy: Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid).
• Orchestrate cross-functional execution: Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels.
• Manage marketing programs & operations: Establishand refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly.
• Drive segment- and audience-specific programs: Design and execute targeted programs forNerdio'skey audiences — enterprise IT teams and MSPs — tailoring channel mix andmessaging toeach segment's buying journey.
• Measure andoptimize: Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI.
• Manage budget and vendors: Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships.
• Lead and develop talent: Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence.
• ChampiontheNerdiobrand: Ensure everycampaignreflectsNerdio'svoice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management.
• Partner closely with marketing leadership: Serve as a member ofNerdio'sMarketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department.

Qualifications

• 8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company.
• Proventrack recordbuilding and executing multi-channel campaigns that deliver measurablepipelineand revenue impact.
• Strong program/project management skills — comfortable owning a complex calendar with many moving parts and stakeholders.
• Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy.
• Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms).
• Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action.
• Experience marketing to technical/IT audiences (Enterprise IT,MSPs,andITchannel partners) is a strong plus.
• People-management experience, witha track recordof developing high-performing marketing teams.
• Excellent written and verbal communication skills; ability to influence cross-functional stakeholders withoutdirectauthority.
• Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Why Join Nerdio

• Be part of a fast-growing company at the center of the shift to cloud-based IT management.
• High-visibility role withdirectimpact on pipeline and company growth.
• Collaborative, no-ego culture built by practitioners who care about doinggreat work.
• Competitive compensation, benefits, and growth opportunities.

Benefits and Incentives

• Competitive Base and Incentive Plan
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off, including your birthday off!

*Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

The pay range for this role is:

180,000 - 210,000 USD per year (Remote - US)