Director - Integrated Marketing Communications - Buffalo Wild Wings

Inspire; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Inspire is seeking a director-level marketing leader to join the Integrated Marketing Communications team for Buffalo Wild Wings. You will own paid advertising across TV, online video, and digital assets, shaping brand plans and driving business results across each activation window.

You will lead cross-functional teams, manage agencies, mentor managers, and ensure creative excellence and on-brand storytelling. Travel up to 20% as needed; the role demands a fast-paced, entrepreneurial leader.

Qualifications

• 4-year degree in Marketing or related field
• 10+ years in developing 360 marketing plans and leading teams
• Strong financial acumen and experience managing advertising budgets and agencies
• Restaurant industry experience preferred

Responsibilities

• Lead development of 360 marketing plans to deliver brand and business goals
• Oversee above-the-line and digital asset production including TV and online video
• Manage agency relationships, including SOWs, budgets and performance
• Collaborate with cross-functional teams on activation windows and media plans
• Mentor and develop managers to advance team effectiveness and careers
• Drive unified brand messaging, tone of voice and holistic style across campaigns

Skills

360 marketing plans

Agency management

Brand strategy

Leadership

Budget management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Advertising, or related field

Job description

Director-level marketing role on the Integrated Marketing Communications (IMC) team within the Buffalo Wild Wings marketing organization. This role is responsible for all paid advertising efforts including the development and production of above the line assets (TV, online video) as well as digital assets and accountability for the delivery of the business results for each window. With ambition for creativity, innovation, and making Buffalo Wild Wings a best in class brand and marketing organization, this role will contribute to the creation of brand marketing plans and oversee execution of those plans.

Responsibilities

• Lead development of 360 marketing plans and advertising to deliver on brand and business goals
• Work with cross-functional teams and agency partners to develop 360 marketing plans for each activation window
• Creative development, production and budget management for of above the line (TV and online video) advertising as well as various digital and social assets
• Partner closely with media strategy and planning team on the development of media plans and ongoing media and creative optimizations
• Manage relationship with AOR
• Partner closely with AOR on the development of 360 plans and advertising
• Ensure AOR is set up for success by providing appropriate business context and clear and actionable briefs + feedback
• Drive SOW alignment
• Oversee Managers and Associate Managers in their development of respectively assigned projects. Drive team effectiveness, engagement, and advancement towards career goals.
• Lead development and implementation of unifying brand/campaign ideas, tone of voice, and holistic style guide. Including brand health measurement and optimization.

Requirements

• 4 Year Degree in Marketing, Advertising or related degree
• 10+ Years of experience Experience in driving the development of 360 marketing plans.
• Financial acumen, particularly as it relates to how marketing budget is allocated in service of delivering Annual Operating Plan.
• Experience in leading agency relationships, advertising creative development, and media plans.
• Restaurant industry experience nice to have.
• A self-starter and entrepreneurial leader with strong work ethic. Performs well in a lean, fast paced environment and brings a combination of high energy and sense of urgency
• Possesses strong communication skills and the ability to speak and write concisely and effectively, adapting messages to a range of audiences
• A creative problem solver with the ability to think outside-the-box to create solutions and drive the strategic direction of the business
• A rigorous marketer, with experience in organizing teams against delivering both brand and commercial objectives
• A leader who thrives in a collaborative, direct, open minded, and supportive culture, where learning, stretching and growing towards new ideas and ways of thinking is encouraged.
• Ability to develop and mentor others.
• Travel - 20% as needed

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.