Director, Integrated Marketing & 360 Campaigns

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 170,000 - 250,000; Full time

Job summary

Inspire is seeking a Director-level marketing leader on the Integrated Marketing Communications (IMC) team within the Buffalo Wild Wings marketing organization. The role oversees all paid advertising, including TV and online video, as well as digital assets and measurement of business results.

It emphasizes creativity, innovation, and building a best-in-class brand and marketing function. The role partners with cross-functional teams and agencies to develop and execute 360 plans, manage budgets,

Qualifications

• Requires 10+ years of experience in marketing leadership and brand strategy.
• Experience driving 360 marketing plans and coordinating cross-functional teams.

Responsibilities

• Lead development of 360 marketing plans and advertising to deliver on brand and business goals.
• Manage relationship with AOR and ensure clear briefs and feedback to drive SOW alignment.
• Oversee Managers and Associate Managers in their project development and career growth.
• Lead development and implementation of unifying brand ideas, tone of voice, and holistic style guide, including brand health metrics.
• Travel 20% as needed.

Skills

Leadership

Marketing strategy

Brand management

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Inspire is seeking a Director-level marketing leader on the Integrated Marketing Communications (IMC) team within the Buffalo Wild Wings marketing organization. The role oversees all paid advertising, including TV and online video, as well as digital assets and measurement of business results.

It emphasizes creativity, innovation, and building a best-in-class brand and marketing function. The role partners with cross-functional teams and agencies to develop and execute 360 plans, manage budgets,