Director, Integrated Marketing

Fjällräven; Louisville (TN); Hybrid; USD 150.000 - 190.000; Vollzeit

Benefits dieser Stelle

401(k) match

Health, dental, vision

Paid time off & holidays

Product discounts

Sustainability focus

Zusammenfassung

Fjällräven, part of Fenix Outdoor, is seeking a Director of Integrated Marketing for the Americas. Hybrid role in Louisville, CO, with 4 days in office. Lead multi-brand marketing across Fjällräven, Devold, Tova, and Hanwag to drive revenue through omnichannel campaigns and GTM strategies.

Requires 10+ years in brand/retail marketing and strong leadership. You will partner with Global Marketing, manage budgets, inspire teams, and shape brand storytelling across wholesale, e-commerce, and retail

Qualifikationen

• At least 10 years of experience in brand or retail marketing.
• Experience leading a multi-brand outdoor marketing organization.
• Experience providing marketing support for wholesale, e-commerce, and retail businesses.
• Experience working across traditional advertising and digital marketing campaigns.
• Strong cross-functional leadership and ability to translate goals into priorities.
• Executive presence to engage senior stakeholders and build alignment.
• Hands-on leadership to coach and develop people while ensuring execution.
• Strong organization and budgeting skills for multiple initiatives.

Aufgaben

• Translate regional business goals into a cohesive marketing strategy.
• Own strategic marketing planning spanning storytelling, branding, and campaigns.
• Build relationships with senior stakeholders across sales and marketing.
• Partner with Global Marketing to advocate for Americas needs and brand voice.
• Pitch ideas to stakeholders and align channels with the plan.
• Bridge wholesale, e‑commerce, and retail with unified seasonal campaigns.
• Lead teams across creative, community, PR, and operations.

Kenntnisse

Brand marketing

Retail marketing

Leadership

Cross-functional leadership

Omnichannel campaigns

GTM strategies

Budget management

Stakeholder management

Mentoring

Strategic storytelling

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Location: Louisville, CO (hybrid – 4 days/week in office)

Employment Type: Full-Time

Compensation: $150,000-$190,000 annually

Bring distinct brand stories together and help more people feel at home in nature.

As the Director of Integrated Marketing for the Americas, you will translate regional business goals into a cohesive strategy that brings our premium heritage brands—Fjällräven, Devold, Tova, and Hanwag to life across all consumer touchpoints. Leading a talented team of marketing professionals across creative, community, PR, and operations, you will build a unified approach that serves the needs of the business through high-impact omnichannel campaigns and go-to-market (GTM) strategies.

You’ll develop a thorough understanding of the unique needs and business goals of markets across the Americas, build strong, collaborative relationships locally, and partner closely with Global Marketing teams to advocate for our markets while respecting and embracing each brand’s voice and tone.

This role calls for an energetic, hands‑on leader who can connect strategy with execution, develop people, and bring marketing and business teams together to accomplish our revenue goals.

What You Will Do

Strategy & Business Partnership

• Translate regional business and growth goals into a clear marketing strategy, bringing business and marketing teams together to create sustained market and revenue growth.
• Own the strategic marketing planning process, providing clear guidance to teams creating and executing comprehensive strategies that unify storytelling, messaging, branding, and campaigns across marketing and sales channels.
• Build strong relationships with senior stakeholders across sales and marketing, managing competing priorities, negotiating outcomes, and building consensus.
• Partner closely with Global Marketing teams to advocate for the needs of markets in the Americas while respecting each brand’s identity, voice, and tone.
• Pitch creative and strategic ideas to stakeholders, demonstrating an understanding of each channel and telling a cohesive brand story aligned with the strategic plan.

Integrated Campaigns & Execution

• Serve as a critical bridge across wholesale, e-commerce, and retail, taking a player‑coach approach to building unified seasonal campaigns that meet the distinct needs of each business channel.
• Partner with sales organizations and local and global marketing teams to synchronize launch timelines and messaging toolkits.
• Break down silos within marketing and across channels to drive the effective creation and use of assets from local and global teams.
• Integrate brand voice and GTM tactics into the brand loyalty program.
• Manage cross‑channel marketing budgets, negotiate vendor and freelancer contracts, and keep multiple concurrent initiatives on schedule.

Team Leadership & Development

• Lead marketing professionals across creative, community, PR, and operations through the execution of strategies aligned with business needs.
• Serve as a leader‑coach, supporting team members’ professional development and strengthening their ability to execute the marketing strategy and deliver on business goals.

What You Bring

You’re a marketing leader who can turn broad business goals into cohesive campaigns and bring people along with you. You’re well organized, comfortable working with senior stakeholders, and able to influence thinking, build consensus, and guide a team from strategy through execution.

You Bring

• At least 10 years of experience in brand or retail marketing.
• Experience leading a multi-brand outdoor marketing organization.
• Experience providing marketing support for wholesale, e-commerce, and retail businesses.
• Experience working across both traditional advertising and digital marketing campaigns.
• Strong cross-functional leadership and the ability to translate business goals into clear marketing priorities.
• Executive presence and the communication skills to engage senior stakeholders, negotiate outcomes, and build alignment across teams.
• A hands‑on approach to leadership, with the ability to coach and develop people while supporting strong execution.
• Strong organization and prioritization skills, including the ability to manage budgets and multiple concurrent initiatives.

Preferred (but Not Required)

• Experience in outdoor specialty channels.
• A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is strongly preferred. A master’s degree is also welcomed. Relevant experience, demonstrated skills, and leadership capabilities carry more weight than formal education.

What We Offer

• 401(k) with employer match to support your long‑term financial wellbeing
• Comprehensive health and wellness benefits for full‑time employees, including medical, dental, and vision coverage, long‑ and short‑term disability
• Generous paid time off and paid company holidays to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

About Us

Our premium heritage brands—Fjällräven, Devold, Tova, and Hanwag—bring distinct histories and expertise to a shared purpose: helping people experience the outdoors. As part of Fenix Outdoor, we value lasting quality, thoughtful collaboration, and responsibility toward nature and people. Together, we build meaningful connections between our brands, our communities, and the places that inspire us.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

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#Fjällräven

Anticipated Application Deadline: Apply before November 16, 2026. This deadline may be extended based on hiring needs.

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today, the company’s timeless, functional, and durable outdoor equipment enjoys a global presence and can be found in over 70 countries.

Fjällräven’s product range includes outdoor clothing and accessories for men and women as well as backpacks, tents, and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife, and the environment and to encourage people to take an interest in outdoor life.

The company hosts two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.