Director - Institutional Marketing Strategist

Prometheum Capital LLC; United States; Remote; USD 185,000 - 225,000; Full time

Job summary

An established industry player is seeking a talented Director - Institutional Marketing Strategist to join their innovative team. This fully remote role offers the chance to shape and execute marketing strategies aimed at institutional clients, leveraging your expertise in the financial services sector. You will collaborate with cross-functional teams, utilize advanced data analytics tools, and engage in customer acquisition and retention efforts. With a focus on driving growth and innovation, this position promises a dynamic work environment where your contributions will be valued. If you are passionate about marketing in the evolving digital asset space, this opportunity is perfect for you!

Benefits

Stock options with 4 year vesting

Health Insurance

Vision Insurance

Dental Insurance

Qualifications

• 7+ years of experience in financial services or FinTech marketing.
• Proven track record in developing successful marketing campaigns.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Utilize data analytics to optimize campaign performance.

Skills

Marketing Strategy

Data Analytics

Customer Engagement

Communication Skills

Project Management

Creative Thinking

Education

Bachelor's degree in Marketing or Business

Master's degree

Tools

Amplitude

Braze

Sendgrid

Hubspot

Job description

About Us:

Since its founding in 2017, Prometheum has leveraged its deep expertise in securities law, blockchain and trading to create a compliant ecosystem for digital asset securities that enables all investors to seamlessly invest in digital assets securities. Prometheum has relied on its strong diverse team to build the tools to service digital asset securities. To date, Prometheum has built multiple broker-dealers traversing novel areas and a large technology stack (intersecting trading, blockchain, compliance, etc.). We continue to grow and are looking for hardworking individuals that can contribute to our already great fintech company culture as we traverse new and exciting areas that require a thirst for solving complicated problems.

Role:
Director - Institutional Marketing Strategist
Full Time W2

Salary Range:
$185,000 - $225,000

Location:
Fully Remote (USA)

Overview:
We are seeking a highly skilled and experienced Marketing Strategist focused on institutions to join our team. As a Marketing Strategist at Prometheum, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives.

Responsibilities:

1. Develop and implement comprehensive marketing strategies aligned with company goals and target audience.
2. Utilize data analytics tools such as Amplitude to analyze and interpret marketing data, derive actionable insights, and optimize campaign performance.
3. Oversee institutional customer engagement initiatives, including email marketing campaigns, utilizing a platform (ex: Braze, Sendgrid, etc) to drive customer acquisition, retention, and loyalty.
4. Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and other key areas.
5. Stay updated on industry trends and competitive landscape to identify opportunities for innovation and improvement.
6. Work with the Head of Business Development and Head of Communications to identify strategic opportunities with potential clients, and create content for marketing collateral including presentation decks, flyers, booklets, and more.
7. Collaborate with Senior Brand Designer to create compelling copy for various marketing materials, including emails, landing pages, advertisements, and social media posts.
8. Brainstorm on a variety of marketing campaigns and provide feedback on designs and copy.
9. Oversee conferences and speaking engagements to further our institutional awareness.
10. Ability to create and review content for the website, social media, and other external messaging.
11. Engage with regulatory and compliance departments to ensure messaging meets all internal guidelines and regulatory/legal requirements.

Qualifications:

1. Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.
2. Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns.
3. At least 7 years of experience working with the financial services or FinTech industry.
4. Strong understanding of the U.S. financial markets.
5. Experience marketing crypto, digital asset, or blockchain products and services.
6. Proficiency in data analytics tools such as Amplitude, with the ability to analyze and interpret marketing data to drive decision-making.
7. Experience with customer engagement and email marketing platforms such as Braze or Sendgrid.
8. Strong writing skills with experience in crafting engaging copy for marketing materials.
9. Regulated environment experience required. FINRA, SEC.
10. Excellent communication, collaboration, and project management skills.
11. Creative thinker with a strategic mindset and a passion for driving results.
12. Experience with Hubspot, Ad Buy and SEO.

Benefits:

1. Competitive salary based on experience.
2. Stock options with 4 year vesting.
3. Excellent benefits including: Health, Vision & Dental Insurance.

Prometheum is an equal opportunity employer.