Director, Insights Deployment & Flywheel Growth

Mars Incorporated; Franklin (TN); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Mars University

Company bonus

Job summary

Mars, Incorporated is seeking a Director, Insights Deployment, Portfolio, & Flywheel in Franklin, TN to turn data into actionable business results. You will shape strategic direction, embed data-driven decision-making, and build scalable processes across the organization.

The role requires leading cross-functional initiatives, high-stakes storytelling with insights, and managing programs that turn analytics into growth.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years in insights, analytics, strategy, or consulting roles.
• Proven experience driving insights to business impact and influencing senior stakeholders.
• Experience building processes, frameworks, or operating models that scale across teams.
• Strong background in analytics, research methodologies, and performance measurement.
• Experience leading cross-functional initiatives and capability-building programs.
• Strong hands-on experience conducting business analytics and translating outputs into business recommendations.
• Demonstrated ability to combine market insights and primary research to tell a complete story of consumer behavior.

Responsibilities

• Develop, execute, and operationalize a thought leadership roadmap, personally driving business intelligence and analytics, ensuring insights are translated into clear recommendations, and driving to action through collaboration with the broader Insights team.
• Develop and execute a strategic communication plan for Insights that highlights key work and business impact across stakeholders.
• Break down silos across Insights teams by embedding consistent processes, forums, and tools that promote collaboration and action.
• Lead and embed portfolio and growth analytics processes (e.g., white space identification, demand spaces, flywheel, long term planning, etc.), partnering across the org to ensure robust, insight-led decisions.
• Build and implement a standardized methodology to drive research-to-impact, including tracking outcomes, measuring effectiveness, and maintaining a living pipeline of actions yet to be executed.
• Own and continuously improve reporting and communication vehicles (e.g., periodic reports, dashboards, webinars, competitive Intelligence), incorporating AI and advanced tools to increase efficiency, depth, and accessibility.
• Design and lead cross-team enablement programs to ensure all insights associates understand ongoing work, analytical outputs, key learnings, and recommended actions-driving alignment and accelerating execution.
• Oversee budget management and prioritization, ensuring optimal allocation of resources, identifying efficiencies, and maximizing return on insights investments.
• Design and deploy training programs for marketing and Insight teams, enhancing capabilities in performance management, measurement, data interpretation, and data-driven decision-making.

Skills

Stakeholder influence

Data analytics leadership

Cross-functional leadership

Thought leadership

Reporting & dashboards

AI tools in analytics

Market research

Education

Bachelor's degree

MBA or advanced degree preferred

Tools

AI tools for insights

BI dashboards

Job description

Mars, Incorporated is seeking a Director, Insights Deployment, Portfolio, & Flywheel in Franklin, TN to turn data into actionable business results. You will shape strategic direction, embed data-driven decision-making, and build scalable processes across the organization.

The role requires leading cross-functional initiatives, high-stakes storytelling with insights, and managing programs that turn analytics into growth.