Director, Influencer Strategy

VaynerMedia; New York (NY); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

401k match

Medical insurance

Dental insurance

Vision insurance

Unlimited PTO

Parental leave

Wellness benefits

Job summary

VaynerMedia, a global creative and media agency, is seeking a strategy-focused professional to lead influencer marketing and social listening initiatives for a luxury beauty account. You will partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies and justify investments with data.

You will drive account direction, translate data into actionable insights, and oversee campaign recaps, sentiment analysis, and market research to inform content

Qualifications

• Agency experience in social listening or analytics roles
• Strong analytical skills with market research tools
• Experience constructing Boolean queries and using social listening tools
• Strong proficiency in Microsoft Excel and Google Suite
• Knowledge of leveraging social content data for insights
• Experience with survey design and quantitative analysis
• Collaborative team leadership and stakeholder communication
• Experience sourcing and managing creators/partners
• Proven track record building influencer revenue models

Responsibilities

• Develop insight-driven strategies for a luxury beauty account
• Justify influencer marketing investments with trends, audience insights and campaign data
• Drive account direction focusing on audience targeting, creative, and media distribution
• Lead campaign recap translating data into actionable insights and optimizations
• Analyze campaign performance using analytics dashboards (e.g., Traackr)
• Perform sentiment and social listening analyses to understand drivers of positivity/negativity
• Conduct market research to provide actionable insights and recommendations

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017,

VaynerXVaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

WHAT YOU'D DO

• Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
• Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
• Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
• Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
• Using market research using tools to provide actionable insights and recommendations

WHAT YOU'VE GOT

• Agency experience in social listening or previous strategy, consulting or analytics roles
• Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
• Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
• Experience with survey design and quantitative survey analysis for audience segmentation and insights
• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
• Hands-on experience sourcing, onboarding, and managing a roster of sales-driven creators, live hosts, or affiliate partners
• Demonstrated success building commission-based influencer models or shoppable content campaigns that connect creator storytelling directly to measurable revenue outcomes.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary $135,000—$165,000 USD