Director, Influencer Strategy

VaynerMedia LLC; New York (NY); Hybrid; USD 135,000 - 165,000; Full time

Job summary

VaynerMedia, part of VaynerX, is seeking an experienced strategist to drive insight-driven strategies for a luxury beauty account in New York. You will partner with client solutions, creative and creator managers to shape audience targeting, creative, and media distribution.

You will translate campaign data into actionable insights, lead sentiment and social listening analyses, and present recommendations to optimize brand performance across channels.

Qualifications

• 8+ years agency experience in social listening or strategy roles.
• Strong analytical skills with market research tools and data interpretation.
• Experience constructing Boolean queries and using social listening platforms.
• Proven leadership and cross-functional collaboration abilities.

Responsibilities

• Develop insight-driven strategies for a luxury beauty account.
• Justify influencer investments with data, trends and past performance.
• Drive strategic direction focusing on audience targeting, creative and media distribution.
• Lead campaign recap to translate data into actionable insights.
• Analyze campaign performance using analytics dashboards and exports.
• Conduct sentiment and social listening analyses to track trends.

Skills

Agency experience

Social listening

Analytical skills

Data interpretation

Collaboration

Education

Bachelor's degree in Marketing

Tools

Brandwatch

NetBase

TalkWalker

Traackr

GlobalWebIndex

Statista

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

WHAT YOU'D DO

• Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
• Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
• Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
• Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
• Using market research using tools to provide actionable insights and recommendations

WHAT YOU'VE GOT

• 8+ years agency experience in social listening or previous strategy, consulting or analytics roles
• Strong analytical skills and hands‑on experience with market research tools (e.g., Global Web Index, Statista, etc.)
• Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
• Experience with survey design and quantitative survey analysis for audience segmentation and insights
• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholder

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Base Salary

$135,000-$165,000 USD