Director, Influencer & Creator Strategy

5WPR; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Flexible PTO

Professional development

Seasonal perks

Job summary

5WPR seeks a Director, Influencer & Creator Strategy to lead influencer and creator work across the agency, partnering with senior leadership on strategy and client programs. The role entails owning programs end-to-end, mentoring junior teammates, and driving growth of our influencer capabilities while collaborating across PR, digital, and social teams for integrated campaigns.

You will translate briefs, oversee planning, execution, and measurement, and act as a trusted client partner on

Qualifications

• 6–8+ years in influencer marketing or creator strategy with hands-on experience
• Agency background with multiple clients and priorities
• Ability to lead workstreams independently and collaborate with senior leadership
• Deep understanding of influencer lifecycle: strategy, vetting, outreach, negotiation, content, activation, measurement
• Strong strategic thinking translating insights into actionable recommendations
• Experience leading client conversations and presenting results
• Excellent project and program management with stakeholder coordination

Responsibilities

• Independently lead influencer and creator workstreams aligned with client objectives
• Translate briefs and cultural trends into creator strategies and program approaches
• Partner with senior leadership on development of integrated influencer programs
• Apply agency frameworks and best practices across client work
• Bring forward creator trends and opportunities to strengthen programs
• Collaborate with PR, social, paid media, and other teams for integrated campaigns
• Serve as day-to-day lead for programs, building relationships with clients and internal teams
• Lead client conversations, presentations, and recommendations
• Oversee planning through outreach, content development, activation, and reporting
• Provide strategic guidance and escalate to senior leadership when needed
• Ensure work is strategically sound and aligned with client objectives
• Use performance insights to identify optimization opportunities
• Mentor junior team members and provide clear direction
• Support new business pitches with influencer or creator recommendations

Skills

Influencer marketing

Creator strategy

Social media

Digital marketing

Integrated communications

Agency experience

Leadership

Job description

We are seeking a Director, Influencer & Creator Strategy to support and help lead influencer and creator work across 5W's growing agency.

This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role- independently leading client workstreams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives.

The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W's influencer and creator capabilities.

Here's What You'll Be Doing

Influencer & Creator Strategy

• Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives
• Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches
• Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs
• Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work
• Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs
• Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs

Client & Program Leadership

• Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams
• Lead client conversations, presentations, and recommendations related to influencer strategy and program execution
• Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting
• Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate
• Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations
• Use program performance and insights to identify opportunities for optimization and inform future recommendations

Team & Cross-Functional Collaboration

• Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support
• Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams
• Support the development of team members across creator relations, program management, strategy, measurement, and client service
• Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs
• Contribute to a collaborative, solutions-oriented team culture

Operational Excellence

• Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards
• Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows
• Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts
• Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed
• Stay current on industry shifts, platform updates, creator trends, and evolving best practices

Here's What You Have

• 6-8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, with meaningful hands-on influencer experience
• Agency experience preferred, with experience managing multiple clients, programs, and priorities
• Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams
• Strong understanding of the influencer and creator program lifecycle, including strategy, creator identification and vetting, outreach, negotiation, contracting, content development, activation, and measurement
• Strong strategic thinking skills with the ability to translate client objectives, audience insights, and cultural trends into actionable recommendations
• Experience leading client conversations and presenting strategies, recommendations, and results
• Strong project and program management skills, with the ability to oversee complex workstreams, timelines, budgets, and multiple stakeholders
• Experience managing or mentoring junior team members and providing clear direction and feedbackAbility to balance strategic thinking with hands-on execution and attention to detail
• Experience supporting new business pitches and developing influencer or creator recommendations
• Working knowledge of influencer measurement, reporting, and how to translate program performance into meaningful insights

Why You'll Love Working Here

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations