Director, In-House Creative Studio & Brand Ops

Freshworks; California (MO); On-site; USD 215,000 - 265,000; Full time

Benefits offered by this job

Fresh vision. Real impact. Come build

Job summary

Freshworks seeks a Director of Internal Creative & Design Services to lead and scale our in-house creative team, owning strategy, operations, and output across brand campaigns, sales enablement, events, and digital experiences—ensuring every touchpoint reflects Freshworks quality.

You will build a modern, AI-assisted studio that delivers work moving markets and earning attention, with a team of designers, art directors, motion artists, and producers reporting to you.

Qualifications

• 10+ years of experience in creative direction or in-house studio leadership.
• A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts.
• Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes.
• Strong background in B2B SaaS or technology marketing, with the ability to make complex products feel clear and compelling.
• Proven ability to build and scale an in-house creative function, including operations, process, and team structure.
• Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools.
• Ability to balance creative vision with operational rigor — knowing when to push the work and when to ship it.
• Experience partnering cross-functionally with brand, content, product marketing, sales, and executive communications.
• Excellent communication and executive presence; able to present creative strategy and rationale to senior leadership with clarity and confidence.

Responsibilities

• Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams
• Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels
• Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral
• Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline
• Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact
• Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft
• Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently
• Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance
• Build, lead, and grow a team of designers, art directors, motion artists, and creative producers

Skills

Creative direction

Brand design

In-house studio

Team leadership

B2B SaaS marketing

Figma

Adobe Creative Suite

AI design tools

Cross-functional collaboration

Executive presence

Tools

Figma

Adobe Creative Suite

AI-assisted design tools

Job description

Freshworks seeks a Director of Internal Creative & Design Services to lead and scale our in-house creative team, owning strategy, operations, and output across brand campaigns, sales enablement, events, and digital experiences—ensuring every touchpoint reflects Freshworks quality.

You will build a modern, AI-assisted studio that delivers work moving markets and earning attention, with a team of designers, art directors, motion artists, and producers reporting to you.