Director I Brand & Commercial Planning

Stop & Shop; Quincy (MA); Hybrid; USD 160,000 - 240,000; Full time

Benefits offered by this job

Culture & diversity

Comprehensive benefits

Career development

Associate discounts

Hybrid work: 3 days in Quincy office

Job summary

Stop & Shop seeks a Director of Brand & Commercial Planning to lead enterprise marketing strategy, and translate business objectives into integrated plans that drive customer growth and sales. You will shape long-term marketing direction and manage cross-functional collaboration across Strategy, Merchandising, Finance and Operations.

You will oversee creative and distribution strategies for weekly ads with a $40M+ budget, while partnering with HR and store openings to support remodeling and

Qualifications

• 8+ years of progressively responsible marketing experience.
• 5+ years in strategic marketing leadership for enterprise programs.
• Bachelor's in marketing; MBA preferred.

Responsibilities

• Develops annual and multi-year marketing plans aligned with strategy.
• Builds marketing roadmaps to drive sales, traffic and growth.
• Translates brand strategy into integrated marketing plans and storytelling.
• Leads execution of integrated marketing programs with a large budget.

Skills

Strategic leadership

Marketing strategy

Budget management

Brand storytelling

Executive collaboration

Education

Bachelor's in marketing

MBA preferred

Job description

Category/Area of Expertise: Marketing

Address: USA-MA-Quincy-1385 Hancock Street

Here at Stop & Shop, we've been serving our customers and neighborhoods for more than a century. A lot has changed in that time, but one thing hasn't: Stop & Shop is a place where everyone can thrive and feel like they're part of family.

Our more than 50,000 associates enjoy competitive salaries, comprehensive benefits and discounts to support professional and personal journeys and flexibility that fits their lives.

We invite you to pull up a seat and discover the ways you can make an impact. There's always room at our table!

The Director of Brand & Commercial Planning will play a critical role in the organization by leading the development and execution of enterprise-level marketing strategies. This includes shaping the long-term marketing strategy while ensuring day-to-day efforts to drive customer growth, profitable sales, and brand differentiation. This experienced and passionate leader will excel in developing a strategy, translating business objectives into integrated marketing plans, building strong narratives, and storytelling. This leader will effectively set the strategy, and activation plans for all commercial activity and for the company's key strategic initiatives that deliver against the customer value proposition and deliver business results. This leader will collaborate closely with the Strategy, Merchandising, Commercial Planning, Finance and Operations teams ensuring every touchpoint reinforces the organization's strategic positioning. This role reports to the VP of Marketing.

What we ask of you:

• Provides strategic leadership and develops the annual and multi-year marketing plan aligned with the company's corporate strategy and growth initiatives, in collaboration with peers within the marketing team.
• Builds marketing roadmap(s) that support sales, traffic, and new customer growth.
• Active participant in executive business review process in shaping external communication strategy and plans to support key initiatives.
• Leads development of strategic integrated marketing plans to support key initiatives and ambitions (shifting value perception, sparking inspiration within experience, etc.).
• Interprets and translates brand strategy into commercial marketing plans to create differentiation, change perceptions, and drive preference with our customers.
• Continues to improve commercial marketing planning process and implementation.
• Responsible for seamless execution of integrated commercial marketing plans.
• Leads creative and distribution strategy for highly visible weekly ads, while overseeing a $40M+ budget proactively identifying innovative cost savings and efficiencies.
• Partners with Human Resources to support internal communication plans and develop materials that drive culture, behaviors, and corporate initiatives.
• Partners with the Format Team to lead the development and roll out of decor package needs to support remodels, new store openings and merchandising initiatives.
• Leads marketing of Stop & Shop's eCommerce business, including Delivery, Pick-Up, third-party partnerships, etc., in close partnership with corporate strategy team and operations.
• Partners with the Insights team to identify rich insights from our target customers about their shopping behavior, product preferences, and media habits to inform strategies and improve results.
• Supports skills growth, career development and morale of the brand and commercial marketing team. This is inclusive of managing four marketing managers that have varying responsibilities and focus areas within marketing team.

What you bring to the table:

• 8+ years of progressive marketing experience.
• 5+ years specifically in strategic marketing leadership with experience building complex enterprise level marketing strategies.
• Bachelor's degree in marketing / MBA is strongly preferred.
• Retail brand marketing experience preferred.
• Experienced people leader that has been successful managing large teams across multiple functions.
• Ability to successfully build and manage brands that drive business results.
• Exceptional at autonomously building complex marketing plans, brand narratives, presentations and storytelling to influence senior leaders.
• Deep knowledge in guiding brands strategically in competitive and dynamic businesses.
• Ability to interpret data to develop compelling customer insight.
• Collaborative partner who demonstrates empathy and actively works together to solve problems.
• Comfortable working and leading with ambiguity and change.
• Must be able to work in a fast environment and willing to roll up your sleeves and do wat it takes to make things successful.
• Ability to effectively impact and influence executive teams with a strong point of view.
• Strong leadership and management experience with the ability to inspire teams to deliver exceptional results.

What we bring to the table:

• Culture committed to celebrating diverse backgrounds and experiences
• Comprehensive benefits
• Opportunities for professional development and career growth
• Associate discounts
• Team of associates dedicated to serving our local customers and supporting our communities
• Flexible, hybrid work environment with three days a week at our Quincy Corporate office and the remaining days working remotely

If you are passionate about customer service, thrive in a dynamic environment, and are committed to making a difference, we invite you to apply.

The salary range is $160,000-$240,000 and will be commensurate with background, experience as well as internal equity.

Stop & Shop is an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.