Director, Hispanic Marketing

Madrigal; Waltham (MA); On-site; USD 218,000 - 266,000; Full time

Benefits offered by this job

Equity

Bonus

Comprehensive benefits

Job summary

Madrigal is seeking a Director, U.S. Hispanic Marketing to develop and execute culturally relevant marketing strategies for Rezdiffra and pipeline assets. You will collaborate with HCP and DTC teams, ensure health equity and inclusive campaigns, and align with brand strategy.

The role requires deep multicultural experience, leadership across cross-functional teams, and the ability to translate insights into actions that improve patient outcomes while navigating regulatory guidelines.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field; MBA/MPH preferred.
• Extensive experience in pharmaceutical/healthcare marketing with multicultural focus.
• Strong communication and stakeholder management skills.
• Understanding of regulatory advertising environments.

Responsibilities

• Develop and implement an integrated multicultural marketing strategy for Rezdiffra and pipeline assets.
• Gather insights via advisory boards, focus groups, and primary market research to reach diverse populations.
• Collaborate with DTC, HCP marketing, medical affairs, and regulatory to ensure compliant content.
• Partner with thought leaders and community groups to build trust in underserved communities.
• Create campaigns across digital, print, social channels; ensure alignment with brand strategy.
• Monitor campaign performance and optimize future initiatives.
• Manage relationships with agencies and external vendors.

Skills

Multicultural marketing

Cultural sensitivity

Regulatory familiarity

FDA guidelines

Communication

Data interpretation

Travel willingness

Education

Bachelor’s degree in Marketing, Communications, Public Health, or related field (MBA or MPH preferred)

Job description

Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a serious liver disease that can progress to cirrhosis, liver failure, need for liver transplantation and premature mortality. Every member of our Madrigal team is connected by our shared purpose: leading the fight against MASH.

Madrigal's medication, Rezdiffra (resmetirom), is a once‑daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH. Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c). Our success is driven by our people. We are building a dynamic, inclusive, and high‑performing culture that values scientific excellence, operational rigor, and collaboration.

Director, U.S. Hispanic Marketing

The Director, U.S. Hispanic Marketing, is responsible for developing and executing cultural‑ and gender‑specific marketing strategies that effectively reach and support the needs of diverse patient healthcare provider populations. This role will collaborate closely with key stakeholders in HCP and DTC marketing and other key Commercial/Medical partners to ensure that all initiatives are inclusive, authentic, and supportive of health equity and improved patient outcomes all while being aligned with brand strategy.

Key Responsibilities

• Develop and contribute towards implementation of an integrated multicultural/inclusive marketing strategy (both unbranded and branded) in support of Rezdiffra and pipeline assets
• Collaborate in the acquisition of customer and market insights through established and new channels including advisory boards, focus groups, and primary market research to understand the needs, behaviors, and barriers of diverse populations (e.g., women with MASH and other co‑morbidities, Hispanic/Latino, African American, Asian and other segments to be defined)
• Collaborate with cross‑functional teams including DTC and HCP marketing teams, corporate affairs/patient advocacy, medical affairs, regulatory, and legal to ensure compliant and culturally appropriate content
• Identify and partner with thought leaders, community organizations, advocacy groups, and healthcare professionals to build trust and engagement within underserved communities
• Partner with marketing team to evolve and co‑create educational campaigns and culturally relevant content across channels (digital, print, social media, patient education materials)
• Ensure all marketing materials comply with pharmaceutical regulatory (e.g., FDA/OPDP requirements), legal and medical guidelines and policies
• Track and analyze campaign performance, using insights to optimize future initiatives
• Manage relationships with agencies and vendors

Required & Desired Qualifications

• Bachelor’s degree in Marketing, Communications, Public Health, or related field (MBA or MPH preferred)
• 12-15+ years of experience in pharmaceutical, healthcare marketing or advertising experience with significant experience specifically in multicultural marketing
• Strong understanding of cultural nuances and health disparities across diverse populations; multilingual candidates preferred
• Experience working within regulated environments (pharma/biotech strongly preferred)
• Knowledge of FDA advertising and promotion guidelines
• Domestic business travel up to 20%
• Exceptional communication, storytelling, and stakeholder management skills
• Ability to interpret data and translate insights into actionable strategies

Benefits

• Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands.
• As of the date of this posting, a good faith estimate of the current pay scale for this position, applicable to all candidates, is $218,000 - $266,000 per year.
• Full‑time employees are eligible for bonus, equity and comprehensive benefits including flexible paid time off (in the form of 4 weeks’ vacation time, 1-week sick time, and 2 float days), medical, dental, vision and life/disability insurance, and leave benefits in accordance with federal, state, and local laws.
• We also offer voluntary benefits such as life insurance, retirement benefits (i.e., 401(k)), prepaid legal insurance, and supplemental insurance.
• In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family.
• All full‑time employees receive equity, which reinforces our ownership culture and offers meaningful opportunity for employees to share in the success they help create.
• Full‑time employees are also eligible for comprehensive benefits, including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (i.e., traditional, Roth, and employer match) in accordance with applicable plans.
• We also offer additional voluntary benefits including supplemental life insurance, legal services, and other offerings.

Madrigal is an Equal Opportunity Employer.

All employment is decided on the basis of qualifications, merit, and business need.

Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.

We are committed to providing reasonable accommodations for individuals with disabilities throughout the hiring process. If you need assistance, please contact [e-mail].