Director, Multicultural Inclusive Marketing

Madrigalpharma; Conshohocken (Montgomery County); On-site; USD 218,000 - 266,000; Full time

Benefits offered by this job

Flexible paid time off

Medical, dental, and vision insurance

Equity opportunities

401(k) retirement benefits

Job summary

Madrigalpharma is seeking a Director of Multicultural Inclusive Marketing in Conshohocken, PA. This role focuses on developing and executing culturally specific marketing strategies for diverse patient populations.

The successful candidate will collaborate with multiple teams to ensure all marketing initiatives are inclusive and support health equity. A strong background in pharmaceutical marketing is essential, along with excellent communication skills.

This full-time role offers a competitive salary, equity opportunities, and comprehensive benefits.

Qualifications

• 12-15+ years of experience in pharmaceutical or healthcare marketing, specifically in multicultural marketing.
• Strong understanding of health disparities across diverse populations.
• Experience working in regulated environments (pharma/biotech preferred).

Responsibilities

• Develop and implement a multicultural marketing strategy for Rezdiffra.
• Collaborate with cross-functional teams to ensure culturally appropriate content.
• Track and analyze campaign performance to optimize future initiatives.

Skills

Cultural understanding

Multilingual abilities

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, or related field

MBA or MPH preferred

Job description

## Director, Multicultural Inclusive MarketingApplylocations: PA - Conshohocken - Officetime type: Full timeposted on: Posted Yesterdayjob requisition id: JR\_000724Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a serious liver disease that can progress to cirrhosis, liver failure, need for liver transplantation and premature mortality. Every member of our Madrigal team is connected by our shared purpose: leading the fight against MASH. Madrigal’s medication, Rezdiffra (resmetirom), is a once-daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH. Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c). Our success is driven by our people. We are building a dynamic, inclusive, and high-performing culture that values scientific excellence, operational rigor, and collaboration. To support our continued growth, we are strengthening our workforce strategy to ensure we have the right talent, at the right time, in the right way.The Director, U.S. Multicultural Marketing, is responsible for developing and executing cultural- and gender-specific marketing strategies that effectively reach and support the needs of diverse patient healthcare provider populations. This role will collaborate closely with key stakeholders in HCP and DTC marketing and other key Commercial/Medical partners to ensure that all initiatives are inclusive, authentic, and supportive of health equity and improved patient outcomes all while being aligned with brand strategy.**Key Responsibilities*** Develop and contribute towards implementation of an integrated multicultural/inclusive marketing strategy (both unbranded and branded) in support of Rezdiffra and pipeline assets* Collaborate in the acquisition of customer and market insights through established and new channels including advisory boards, focus groups, and primary market research to understand the needs, behaviors, and barriers of diverse populations (e.g., women with MASH and other co-morbidities, Hispanic/Latino, African American, Asian and other segments to be defined)* Collaborate with cross-functional teams including DTC and HCP marketing teams, corporate affairs/patient advocacy, medical affairs, regulatory, and legal to ensure compliant and culturally appropriate content* Identify and partner with thought leaders, community organizations, advocacy groups, and healthcare professionals to build trust and engagement within underserved communities* Partner with marketing team to evolve and co-create educational campaigns and culturally relevant content across channels (digital, print, social media, patient education materials)* Ensure all marketing materials comply with pharmaceutical regulatory (e.g., FDA/OPDP requirements), legal and medical guidelines and policies.* Track and analyze campaign performance, using insights to optimize future initiatives* Manage relationships with agencies and vendors**Required & Desired Qualifications*** Bachelor’s degree in Marketing, Communications, Public Health, or related field (MBA or MPH preferred)* 12-15+ years of experience in pharmaceutical, healthcare marketing or advertising experience with significant experience specifically in multicultural marketing* Strong understanding of cultural nuances and health disparities across diverse populations; multilingual candidates preferred* Experience working within regulated environments (pharma/biotech strongly preferred)* Knowledge of FDA advertising and promotion guidelines* Domestic business travel up to 20%* Exceptional communication, storytelling, and stakeholder management skills* Ability to interpret data and translate insights into actionable strategiesMadrigal’s Total Rewards strategy is based on a biotech industry peer group comparator and is inclusive of base pay, bonus and equity. Our equity offers meaningful opportunity allowing our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization.All employees receive equity, which we believe reinforces our ownership culture. Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands. As of the date of this posting, a good faith estimate of the current pay scale for this position, applicable to all candidates, is $218,000 - $266,000 per year. We comply with all applicable minimum wage laws.Full-time employees are eligible for bonus, equity and comprehensive benefits including flexible paid time off (in the form of 4 weeks’ vacation time, 1-week sick time, and 2 float days), medical, dental, vision and life/disability insurance, and leave benefits in accordance with federal, state, and local laws. We also offer Voluntary benefits like life insurance, retirement benefits i.e. 401(k), pre-paid legal and supplemental insurance. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family.All full-time employees receive equity, which reinforces our ownership culture and offers meaningful opportunity for our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization. Full-time employees are also eligible for comprehensive benefits, including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (i.e., traditional, Roth, and employer match) in accordance with applicable plans. We also offer additional voluntary benefits like supplemental life insurance, legal services, and other offerings. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family. The company also provides other benefits in accordance with applicable federal, state, and local laws. We are committed to providing reasonable accommodations for individuals with disabilities throughout the hiring process. If you need assistance, please contact [e-mail]. Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law. Unsolicited resumes from agencies should not be forwarded to Madrigal. Madrigal will not be responsible for any fees arising from the use of resumes through this source. Madrigal will only pay a fee to agencies if a formal agreement between Madrigal and the agency has been established. Applications are being accepted on an ongoing basis and can be submitted through our Madrigal Careers site. *Please be aware that we have received reports of individuals misrepresenting themselves as Madrigal Pharmaceuticals’ Hiring Managers, seeking to engage with job candidates through fraudulent online advertisements or job posting sites. These unauthorized individuals are using Madrigal’s name and logo in an attempt to solicit up-front fees and obtain personal information from interested job candidates. Please know that Madrigal does not conduct interviews via text or in chat rooms; conduct interviews via Skype, RingCentral or solely via telephone; charge candidates an advance fee of any kind (e.g., fees for purchasing equipment); nor does it offer positions of employment without undergoing a thorough recruiting process.* *Please also note that any correspondence with regard to employment would come from an authorized madrigalpharma.com email address or from an email address from one of our trusted search firm partners. We are aware that incorrect/fraudulent email addresses, with Madrigal misspelled, have been utilized in these most recent fraud attempts. If you receive unsolicited employment offers from people claiming to work for or on behalf of Madrigal, we recommend that you: do not respond to their questions; do not open any attachments; and do not click on any hyperlinks. Any questions regarding the legitimacy of job-related contacts can be directed to* *[e-mail]**.*