Director, Hispanic Marketing

Madrigal Pharmaceuticals; Waltham (MA); On-site; USD 218,000 - 266,000; Full time

Benefits offered by this job

Equity participation

Flexible paid time off

Comprehensive benefits package

Job summary

Madrigal Pharmaceuticals is seeking a seasoned Marketing professional to develop and implement a multicultural marketing strategy for Rezdiffra. The role emphasizes collaboration with diverse populations and internal stakeholders, ensuring all content is compliant with regulations.

Applicants should have extensive experience in pharmaceutical marketing, strong communication skills, and the ability to interpret data into actionable strategies. A comprehensive benefits package is offered, including equity opportunities and flexible paid time off.

Qualifications

• 12-15+ years of experience in pharmaceutical or healthcare marketing.
• Strong understanding of cultural nuances and health disparities.
• Experience working within regulated environments (pharma/biotech preferred).

Responsibilities

• Develop and implement an integrated multicultural marketing strategy.
• Collaborate on customer insights through new channels.
• Ensure compliant and culturally appropriate content for marketing materials.

Skills

Multicultural Marketing

Stakeholder Management

Data Interpretation

Communication

Education

Bachelor’s degree in Marketing or related field

MBA or MPH preferred

Job description

Overview

Madrigal is a biopharmaceutical company focused on delivering novel therapeutics for metabolic dysfunction-associated steatohepatitis (MASH), a serious liver disease that can progress to cirrhosis, liver failure, need for liver transplantation and premature mortality. Every member of our Madrigal team is connected by our shared purpose: leading the fight against MASH. Madrigal’s medication, Rezdiffra (resmetirom), is a once-daily, oral, liver-directed THR-β agonist designed to target key underlying causes of MASH. Rezdiffra is the first and only medication approved by both the FDA and European Commission for the treatment of MASH with moderate to advanced fibrosis (F2 to F3). An ongoing Phase 3 outcomes trial is evaluating Rezdiffra for the treatment of compensated MASH cirrhosis (F4c). Our success is driven by our people. We are building a dynamic, inclusive, and high-performing culture that values scientific excellence, operational rigor, and collaboration. To support our continued growth, we are strengthening our workforce strategy to ensure we have the right talent, at the right time, in the right way.

Key Responsibilities

• Develop and contribute towards implementation of an integrated multicultural/inclusive marketing strategy (both unbranded and branded) in support of Rezdiffra and pipeline assets
• Collaborate in the acquisition of customer and market insights through established and new channels including advisory boards, focus groups, and primary market research to understand the needs, behaviors, and barriers of diverse populations (e.g., women with MASH and other co-morbidities, Hispanic/Latino, African American, Asian and other segments to be defined)
• Collaborate with cross-functional teams including DTC and HCP marketing teams, corporate affairs/patient advocacy, medical affairs, regulatory, and legal to ensure compliant and culturally appropriate content
• Identify and partner with thought leaders, community organizations, advocacy groups, and healthcare professionals to build trust and engagement within underserved communities
• Partner with marketing team to evolve and co-create educational campaigns and culturally relevant content across channels (digital, print, social media, patient education materials)
• Ensure all marketing materials comply with pharmaceutical regulatory (e.g., FDA/OPDP requirements), legal and medical guidelines and policies
• Track and analyze campaign performance, using insights to optimize future initiatives
• Manage relationships with agencies and vendors

Required & Desired Qualifications

• Bachelor’s degree in Marketing, Communications, Public Health, or related field (MBA or MPH preferred)
• 12-15+ years of experience in pharmaceutical, healthcare marketing or advertising experience with significant experience specifically in multicultural marketing
• Strong understanding of cultural nuances and health disparities across diverse populations; multilingual candidates preferred
• Experience working within regulated environments (pharma/biotech strongly preferred)
• Knowledge of FDA advertising and promotion guidelines
• Domestic business travel up to 20%
• Exceptional communication, storytelling, and stakeholder management skills
• Ability to interpret data and translate insights into actionable strategies

Rewards and Benefits

Madrigal’s Total Rewards strategy is based on a biotech industry peer group comparator and is inclusive of base pay, bonus and equity. Our equity offers meaningful opportunity allowing our employees to share in the success they help create. By aligning individual and company performance, we empower employees to think like owners, giving them a stake in the organization. All employees receive equity, which we believe reinforces our ownership culture. Base salary is determined by several factors including the candidate’s qualifications, skills, education, experience, business needs and market demands. As of the date of this posting, a good faith estimate of the current pay scale for this position, applicable to all candidates, is $218,000 - $266,000 per year. We comply with all applicable minimum wage laws.

Full-time employees are eligible for bonus, equity and comprehensive benefits including flexible paid time off (4 weeks’ vacation time, 1 week sick time, and 2 float days), medical, dental, vision and life/disability insurance, and leave benefits in accordance with federal, state, and local laws. Voluntary benefits include life insurance, retirement benefits (401(k)), pre-paid legal and supplemental insurance. Mental health benefits are provided through our Employee Assistance Program for employees and their family.

All full-time employees receive equity, reinforcing our ownership culture and offering meaningful opportunity to share in the success they help create. We also offer comprehensive benefits including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (traditional, Roth, employer match) in accordance with applicable plans. Additional voluntary benefits include supplemental life insurance, legal services, and other offerings. Mental health benefits are available through our EAP for employees and their family. The company also provides other benefits in accordance with applicable federal, state, and local laws.

We are committed to providing reasonable accommodations for individuals with disabilities throughout the hiring process. If you need assistance, please contact [e-mail].

Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Applicants will receive consideration without regard to race, ethnicity, color, religion, sex/gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.

Unsolicited resumes from agencies should not be forwarded to Madrigal. Madrigal will not be responsible for any fees arising from the use of resumes through this source. Madrigal will only pay a fee to agencies if a formal agreement between Madrigal and the agency has been established.

Applications are being accepted on an ongoing basis and can be submitted through our Madrigal Careers site.

Please be aware that we have received reports of individuals misrepresenting themselves as Madrigal Pharmaceuticals’ Hiring Managers, seeking to engage with job candidates through fraudulent online advertisements or job posting sites. These unauthorized individuals are using Madrigal’s name and logo in an attempt to solicit up-front fees and obtain personal information from interested job candidates. Madrigal does not conduct interviews via text or in chat rooms; conduct interviews via Skype, RingCentral or solely via telephone; charge candidates an advance fee of any kind; nor does it offer positions of employment without undergoing a thorough recruiting process.

Please also note that any correspondence with regard to employment would come from an authorized madrigalpharma.com email address or from an email address from one of our trusted search firm partners. If you receive unsolicited employment offers from people claiming to work for or on behalf of Madrigal, we recommend that you do not respond to their questions; do not open any attachments; and do not click on any hyperlinks. Any questions regarding the legitimacy of job-related contacts can be directed to [e-mail].