Director GTM Strategy and Planning

Turning Point Brands, Inc.; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

12 paid holidays

PTO

401K with company match

Medical, dental, vision insurance

Tuition assistance

DailyPay

Job summary

A leading consumer products company is seeking a Director of Go-To-Market Strategy and Planning. This role involves developing and executing strategies to drive brand growth and revenue. Candidates should have extensive experience in trade marketing and sales within the FMCG/CPG industry. Strong analytical skills and the ability to lead cross-functional teams are essential. Competitive pay and comprehensive benefits offered.

Qualifications

• 8-10 years of experience in trade marketing or sales planning.
• Strong cross-functional collaboration skills.
• Proven ability to present strategies to large audiences.

Responsibilities

• Lead the creation of comprehensive GTM strategies.
• Design and optimize programs for in-market performance.
• Create sales tools and training materials.

Skills

Trade marketing

Sales planning

Go-to-market strategy

Leadership

Communication

Data analysis

Project management

Retail dynamics understanding

Education

Bachelor’s degree in Business or Marketing

MBA or advanced degree (preferred)

Job description

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences.

Our three focus segments are led by our core, proprietary brands including Zig-Zag (rolling papers and wraps), Stoker’s (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms.

We are seeking a Director, Go-To-Market (GTM) Strategy and Planning to lead the development and execution of comprehensive go-to-market strategies that drive brand growth and deliver revenue targets. This individual will be responsible for working cross-functionally to align GTM plans with business objectives, measuring sales execution against GTM goals, creating sales support tools, and optimizing overall market performance.

Key Responsibilities:

• Lead the creation of comprehensive GTM strategies for new product launches, promotional initiatives, and brand expansions, ensuring alignment with business goals.
• Design, implement, and optimize programs that maximize in-market performance and retailer engagement.
• Create and deliver sales tools, presentations, and training materials to support sales teams and increase product adoption across retail partners.
• Utilize data-driven insights to identify market opportunities, analyze competitor strategies, and monitor key performance indicators (KPIs).
• Establish and monitor KPIs to assess the success of GTM initiatives and adjust strategies based on results.
• Structure sales incentive programs for the field sales organization, track execution against targets, and manage incentive payout processes.
• Work closely with Sales, Marketing, Finance, and Category Management teams to align strategies, ensure the execution of initiatives across all retail channels, and deliver against revenue targets.
• Oversee the sales operations team, driving improvements and automation in sales support processes to keep pace with business expansion.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
• 8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG/CPG industry
• Strong understanding of retail dynamics, trade programs, field sales execution, and category management
• Proven ability to develop and execute successful go-to-market strategies for new and existing products
• Strong leadership, communication, and project management skills
• Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making
• Proven ability to build compelling PowerPoints and present GTM strategies to large audiences
• Experience working with cross-functional teams and influencing at all levels of an organization

Preferred Qualifications:

• Master of Business Administration (MBA) or other advanced degree preferred.

Turning Point Brands offers a competitive salary and benefits, including 12 paid holidays, PTO, 401K with company match, medical, dental, vision insurance, short-term disability insurance, basic life insurance, tuition assistance, and DailyPay.

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.