Director, GTM Marketing & Growth Strategy

Pfizer; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Pfizer is seeking a Director of GTM Marketing within Brand Marketing & Standards to lead go-to-market execution for priority U.S. therapeutic areas.

You will align strategy across marketing, product, research, measurement, media and agencies to deliver integrated campaigns and branded experiences that drive awareness and business impact. The role requires executive presence, collaboration with senior leadership, and a proven track record in delivering creative work and performance-driven digital

Qualifications

• Bachelor's degree, with a preference for advanced degree
• 8+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
• Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track recor

Responsibilities

• Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs
• Develop and own the go-to-market strategy and promotional plans for key Therapeutic Areas
• Drive roadmap and promotional plans for key Therapeutic Areas, partnering closely with Product Leads
• Refine and scale GTM Therapeutic Area positioning and messaging alongside identifying new growth opportunities working closely with the Business Units
• Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across audience journeys
• Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
• Oversee development of industry-leading consumer integrated paid, earned, owned and partnership strategies
• Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of key Therapeutic Areas.
• Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media.
• Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value proposition of key Therapeutic Areas.
• Produce exceptional creative work that resonates with target audiences and drives engagement with the platform.
• Stay up-to-date with industry trends and best practices in digital marketing to inform strategies and optimize campaign performance.
• Collaborate with internal and external partners to ensure seamless execution of go-to-market plans and maximize reach and impact.
• Shape the future of key Therapeutic Areas and make a significant impact on healthcare accessibility by driving awareness, engagement, and adoption.
• Measure and analyze campaign performance to identify areas of improvement and optimize marketing efforts for maximum effectiveness.

Skills

Brand marketing

Consumer marketing

Product marketing

Agency leadership

Life sciences knowledge

Audience insights

Education

Bachelor's degree

Advanced degree preferred

Job description

Pfizer is seeking a Director of GTM Marketing within Brand Marketing & Standards to lead go-to-market execution for priority U.S. therapeutic areas.

You will align strategy across marketing, product, research, measurement, media and agencies to deliver integrated campaigns and branded experiences that drive awareness and business impact. The role requires executive presence, collaboration with senior leadership, and a proven track record in delivering creative work and performance-driven digital