Senior GTM Marketing Manager — Omnichannel Execution

Pfizer; New York (NY); Sur place; USD 140 000 - 190 000; Plein temps

Résumé du poste

Pfizer seeks a Senior Manager of GTM Marketing in New York to lead go-to-market execution across priority U.S. therapeutic areas, translating GTM strategy into coordinated campaigns and branded experiences in collaboration with product brand, Media, and DPX teams.

You will drive day-to-day TA initiatives, align cross-functional inputs, manage budgets, and ensure high-quality, compliant customer experiences across paid, owned and earned channels, delivering on business priorities with speed and

Qualifications

• Bachelor's degree required; MBA or Master's preferred.
• 6+ years in marketing strategy, product marketing, brand management, or GTM leadership.
• Experience in pharma, healthcare/digital health, or CPG preferred.
• Proven ability to develop and execute integrated marketing strategies in complex organizations.
• Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
• Experience briefing, developing and launching best-in-class creative concepts.
• Experience working with marketing data, from market research to industry insights, and an analytical mindset.
• Familiarity with paid, earned, owned and internal media channels and activations.
• Experience influencing senior stakeholders and managing cross-functional collaboration.
• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement.
• Excellent communication skills and executive presence.
• Financial acumen and ability to manage budgets effectively.
• Agility and adaptability in dynamic business environments.

Responsabilités

• Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
• Implement the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
• Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels
• Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go-to-market plan
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, meeting or exceeding performance benchmarks.
• Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI.
• Manage day-to-day executional activities, including review committee, campaign execution, content development, and coordination with partners and project management
• Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
• Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs.
• Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences

Connaissances

Strategic thinking

Analytical skills

Excellent communication

Cross-functional collaboration

Budget management

Agility

Executive presence

Influencing stakeholders

Formation

Bachelor's degree

MBA or Master's preferred

Description du poste

Pfizer seeks a Senior Manager of GTM Marketing in New York to lead go-to-market execution across priority U.S. therapeutic areas, translating GTM strategy into coordinated campaigns and branded experiences in collaboration with product brand, Media, and DPX teams.

You will drive day-to-day TA initiatives, align cross-functional inputs, manage budgets, and ensure high-quality, compliant customer experiences across paid, owned and earned channels, delivering on business priorities with speed and