Director, GTM Effectiveness & Execution

Sage; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salaries

Comprehensive health coverage

401(k) retirement match

Paid time off

Parental leave

Tuition reimbursement

Wellness rewards

Career development resources

Job summary

Sage is seeking a Director of GTM Effectiveness & Execution in Atlanta to turn growth strategy into repeatable revenue actions across regions. You will define executables GTM motions, ensure frontline adoption, and drive improvements in productivity, pipeline, and ARR while partnering with Growth, Product Marketing, and Sales Ops.

The role emphasizes leading a team of GTM leaders, influencing senior stakeholders, and embedding execution discipline across the field to maximize revenue outcomes.

Qualifications

• 10+ years in sales enablement, GTM execution, sales operations, or related leadership roles.
• Proven ability to drive revenue outcomes through disciplined execution.
• Strong track record leading cross-functional teams in a fast‑paced SaaS environment.

Responsibilities

• Translate growth priorities into actionable GTM motions and plays for field teams.
• Define and embed GTM execution with product marketing and Growth partners.
• Partner with regional leaders to ensure adoption and measurable performance improvements.
• Develop and coach GTM leaders and SMEs aligned to regions, motions, and products.

Skills

Sales enablement

GTM execution

Leadership

B2B SaaS

Job description

Job Description

The Director of GTM Effectiveness & Execution is accountable for turning growth strategy into consistent, repeatable revenue execution across regions and motions. This role owns how GTM strategy shows up in the field, defining executable GTM motions, ensuring frontline and manager adoption, and driving measurable improvements in productivity, pipeline performance, and revenue outcomes. Success is defined by how effectively sellers and managers execute the right behaviors in the moments that matter, and the impact that has on revenue; establishing GTM effectiveness as a revenue execution engine and not a support function.

The Director of GTM Effectiveness & Execution is accountable for turning growth strategy into consistent, repeatable revenue execution across regions and motions. This role owns how GTM strategy shows up in the field, defining executable GTM motions, ensuring frontline and manager adoption, and driving measurable improvements in productivity, pipeline performance, and revenue outcomes. Success is defined by how effectively sellers and managers execute the right behaviors in the moments that matter, and the impact that has on revenue; establishing GTM effectiveness as a revenue execution engine and not a support function.

Key Responsibilities

• Convert growth priorities into clear GTM motions, role specific execution expectations, and sequenced plays that sellers and managers can execute in live deals.
• Define how we sell and when in close partnership with Product Marketing and Growth, ensuring strategy moves beyond messaging into execution.
• Partner directly with sales and regional leaders to embed GTM execution into day to day operating rhythms.
• Equip sales managers with clear inspection points, coaching standards, and reinforcement expectations that turn strategy into sustained behavior change.
• Own accountability for field activation, execution quality, and sustained adoption.
• Be accountable for measurable performance improvements tied to GTM execution, including:
• Time to productivity and ramp
• Funnel progression and conversion at critical stages
• Execution consistency of priority GTM plays
• Pipeline and ARR impact
• Lead and develop a team of GTM Effectiveness leaders and SMEs aligned to regions, motions, and products.
• Act as a connective leader across Growth, Product, PMM, Sales Operations, and Regions.
• Provide clear, data backed recommendations to senior leadership on priorities, trade offs, and execution risks.

Required Experience & Skills

• 10+ years in sales enablement, GTM execution, sales enablement, or commercial operations.
• Proven experience driving measurable revenue outcomes through execution.
• Strong people leadership experience leading cross functional teams.
• Deep understanding of B2B SaaS GTM motions.
• Ability to influence senior stakeholders and drive accountability.

Perks

Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
• Comprehensive health, dental and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on demand career development options and ongoing training offerings

Dig deeper about who we are:

• Who is Sage: https://www.sage.com/en-us/company/about-sage/
• Life at Sage: https://www.sage.com/en-us/company/careers/
• Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
• How we make a difference: https://www.sage.com/en-us/company/sage-foundation/
• Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/