Director, Growth Marketing & Revenue Operations

Aviary; United States; Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Generous PTO

Job summary

Aviary Health is seeking a Director, Growth Marketing & Revenue Operations to build and run the health system marketing function and own the systems behind the commercial team. The role balances marketing strategy with hands-on execution, including content creation, campaigns, events, and HubSpot management.

You will lead agentic outbound workflows, ABM programs, and sales enablement, shaping marketing strategy and driving qualified demand for programs across hospital systems.

Qualifications

• 6+ years of B2B marketing experience, healthcare/health tech a plus.
• Experience developing content and demand generation for senior health system executives.
• Fluency with AI tools (Claude, ChatGPT) for research, drafting, and automation.
• Excellent writing with ability to simplify complex clinical/financial concepts.
• Proven track record of hands-on marketing execution, not just management.
• Strong HubSpot skills: CRM admin, workflows, dashboards, data mgmt.
• Experience running account-based marketing to named health systems.
• Ability to manage multiple initiatives and projects in an entrepreneurial environment.

Responsibilities

• Set and run the marketing strategy with commercial leadership.
• Design and run agentic outbound workflows and intelligent lead routing.
• Iterate outbound campaigns and channels with an experimentation mindset.
• Own integrated marketing calendar across content, campaigns, events.
• Write and produce marketing assets: thought leadership, case studies, emails.
• Build ABM programs moving health systems from awareness to opportunities.
• Equip sales with messaging and content to improve prospecting.
• Lead presence at conferences and industry events.
• Own CRM as primary administrator for commercial org, incl. pipelines.
• Maintain data quality and CRM structures with sales team.
• Create dashboards for pipeline, funnel, and marketing performance.
• Measure marketing impact on sourced/influenced pipeline.

Skills

B2B marketing experience

Healthcare/health tech

Content & demand gen programs

AI tools fluency (Claude, ChatGPT)

Excellent writing

Hands-on marketing execution

Account-based marketing

Project management

Tools

HubSpot

Claude

ChatGPT

Metabase

Excel

SQL

Job description

Director, Growth Marketing & Revenue Operations

Remote US

What we're looking for

Aviary Health's mission is to empower everyone to live a long, full, and optimal life. We do this by serving as a strategic operating partner for health system service lines, improving access to care, driving better clinical outcomes, and growing accretive revenue through new billable services. Our technology and staffing platform helps hospitals and physician groups add new services and grow the ones they already run. Starting with cardiac and pulmonary rehabilitation, we have helped health systems across the U.S. scale their in-person, virtual, and hybrid care models. We are also proud to be Mass General Brigham's exclusive collaborator for commercializing its Benson-Henry Intensive Cardiac Rehab Program nationwide.

We're looking for a Director, Growth Marketing & Revenue Operations to build and run Aviary's health system marketing function and own the systems behind our commercial team. Reporting to our Head of Commercial Strategy & Growth, you will shape marketing strategy and then personally execute it: writing content, building campaigns, planning our presence at industry events, and running HubSpot. About 75% of the role focuses on marketing and 25% focuses on core revenue operations.

Our approach: AI-powered workflows, human-delivered care. Across the company, our teams use AI agents every day to automate workflows and run care delivery at scale. In this role you will bring the same approach to marketing and revenue operations, building agentic outbound, enrichment and reporting workflows with a team that already works this way.

This is a senior individual contributor role. You might be the right fit if you want to own the whole marketing engine at a growing health tech company and enjoy hands-on, fast-paced strategy execution.

Responsibilities

In this role, you will:

• Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for our programs
• Design and run agentic outbound workflows (e.g. automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing)
• Iterate on outbound marketing campaigns, channels, and sequencing with an experimentation mindset, with a daily view of MQL and SQL contributions
• Own an integrated marketing calendar across content, campaigns, conferences, webinars and other commercial initiatives
• Write and produce marketing assets yourself, including thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content
• Build account-based programs that move target health systems from awareness to engagement to active opportunities, for both new logos and expansion of existing partners
• Equip the sales team with messaging, content and tools that make prospecting and partner meetings more effective, and turn what the team hears in the field into new campaigns
• Run our presence at conferences and industry events, from selection and budgeting through follow-up
• Own our CRM as the primary administrator for the commercial organization, including fields, lifecycle stages, pipelines, workflows, lists and automation
• Keep our CRM data trustworthy by maintaining the structure of accounts, contacts, leads and opportunities and auditing data quality with the sales team
• Build the dashboards leadership runs on, covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecast and OKR progress
• Measure marketing's impact on sourced and influenced pipeline, and use the results to decide where to invest next
• Improve the commercial tech stack and workflows as Aviary grows

Requirements for the Role:

Must-haves:

• 6+ years of B2B marketing experience, including meaningful time in healthcare, ideally tech-enabled clinical services or health tech selling to health systems
• Experience developing and executing content and demand generation programs aimed at senior health system executives
• Hands-on fluency with AI tools like Claude and ChatGPT in your daily work, using them to research, draft content, analyze data and automate workflows, with excellent judgment in managing accuracy, output quality, and patient data safety.
• Excellent writing; you can turn complex clinical and financial concepts into clear, compelling content, and you can show samples you wrote
• A track record of personally executing marketing programs rather than directing teams or agencies
• Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards and data management
• Understanding of B2B sales processes for health systems, including pipelines, opportunity stages and forecasting
• Experience building dashboards and turning commercial data into decisions
• Strong project management and the ability to run several initiatives at once
• Comfort in an entrepreneurial environment where processes and infrastructure are still being built
• Experience running account-based marketing against a named list of health systems

Nice to haves:

• Experience as the first or only marketer at a Series A to C company
• Familiarity with cardiology, cardiac or pulmonary rehab, or hospital service line economics
• Comfort with data and analytics tools beyond HubSpot (Metabase, Excel, SQL)
• Experience planning and running presence at roundtables, webinars, and healthcare conferences
• Generous PTO / sick leave / health benefits
• 401(k) plan
• Free lunch and snacks in the NY office
• Health and wellness stipend