Director, Growth

January Digital; New York (NY); Hybrid; USD 136,000 - 165,000; Full time

Benefits offered by this job

401k matching

Bi-annual bonus eligibility

Flexible PTO

Hybrid NYC & Dallas offices

Wellness stipend

Fully covered medical, dental, and VIS

Parental benefits

Job summary

January Digital in New York City is seeking a Director, Growth to lead paid media strategy across search, social, programmatic, and retail channels, reporting to the VP, Client Services.

You will manage a two-person Growth Account Manager team, guide client engagements, align tactics with business goals, and drive cross-functional collaboration with Traffic/Operations.

Qualifications

• 9+ years in managing paid media across search, social, display, video, and programmatic.
• 4+ years leading multi-person teams.
• Proven ability to advise on investment and campaign launches for a range of clients.
• Experience managing client relationships and strategic conversations with stakeholders.
• 360° marketing perspective, integrating earned, owned and paid media.

Responsibilities

• Fully manage paid media across relevant channels with analysis and optimizations.
• Lead and mentor a two-person Growth Account Manager team.
• Oversee multiple client accounts with varied service levels and resources.
• Formulate paid media strategies including tests and optimizations.
• Stay ahead of AI-driven discovery channels and GEO/AEO initiatives.
• Lead client calls and day-to-day contact for assigned accounts.
• Coordinate with Traffic/Operations to ensure timely delivery and quality.
• Expand engagements beyond paid media to include related services.
• Collaborate cross-functionally to align channel performance with client goals.
• Own analysis and reporting on client campaigns.

Skills

Paid media leadership

Team management

Client relationships

Analytics and reporting

AI-enabled marketing

Google Analytics

Excel

PowerPoint

Tools

Google Analytics

Excel

PowerPoint

Slack

Airtable

BI tools

Job description

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work in 2025 and 2026, a 2024 NRF Partner of the Year, a seven‑time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

About The Role

January Digital is looking to fill a Director, Growth role for our team. Reporting directly into the VP, Client Services this role requires a growth minded individual with excellent communication skills and prior expertise executing across the digital landscape. You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic display, video and retail media / marketplace advertising (Amazon, Instacart, Roundel). A successful Growth Team Account Manager has the ability to focus on and communicate the core elements of multi‑channel management, execution, strategy and analysis.

Responsibilities

• Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and optimizations based on client goals.
• Manage and mentor a team of two Growth Account Managers and be responsible for their career development.
• Manage a portfolio of multiple client accounts simultaneously, each operating at a different service tiers, adapting oversight, cadence, and resourcing account by account.
• Formulating paid media strategies for client businesses, including new test recommendations and optimizations that align with the clients’ objectives.
• Stay ahead of emerging, AI-driven discovery channels, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and answer-engine visibility. This is a growing area across the agency and already active work on accounts.
• Lead client calls and serve as the primary day‑to‑day point of contact for assigned accounts.
• Oversee and quality‑check the Account Management team’s campaign planning and tactical execution across paid media channels, ensuring work aligns with strategy and client goals.
• Manage workflow and coordinate closely with Traffic/Operations teams to ensure projects move efficiently and deadlines are met.
• Oversee project management across campaigns, ensuring deliverables are organized, prioritized, and executed on time.
• Support the expansion of client engagements beyond paid media, including areas such as affiliate marketing, incrementality testing, forecasting, and creative strategy.
• Collaborate cross‑functionally to connect channel performance with broader marketing initiatives and client goals.
• Ownership of analysis and reporting on client campaigns.
• Oversee the Account Management team’s ad delivery and optimizations, ensuring fluid, high‑quality execution across channels to meet client goals.
• Ownership of day‑to‑day client communications.
• IGuide and quality‑check ad copy developed by the Account Management team, ensuring it is tailored to each client and adheres to their specific guidelines for brand voice.
• Build trust with clients by managing project deliverables, delivering flawless multi‑channel tactical activation of marketing campaigns, and setting clear expectations internally.
• Staying on top of the latest trends in media and in client industries and presenting these findings in internal meetings and to clients.
• Helping lead audits and RFPs to win new business
• Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Qualifications

• 9+ years’ experience in managing paid media in digital channels – search (organic / paid), programmatic, affiliate, social, display, and video.
• 4+ years’ experience managing multi-layered teams
• Proven ability to produce informed investment recommendations and campaign launches for a variety of advertising clients.
• Experience managing client relationships and leading strategic and tactical conversations with stakeholders.
• Strong understanding of paid media planning and execution. 360° marketing perspective with an understanding of how channels such as earned and owned media connect with paid media efforts.
• Familiarity with incrementality testing and advanced measurement frameworks.
• Excellent project management and organizational skills with the ability to manage multiple workflows and stakeholders.
• Comfortable collaborating across teams to support integrated marketing strategies.
• Experience with performance media principles – driving positive ROAS, maximizing lead generation and marketing subscription‑based programs.
• Strong knowledge of paid search platforms, paid social platforms, Google Analytics.
• Excellent project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
• Sold knowledge of Microsoft Excel and PowerPoint applications, Google work products, and other business tools (Slack, Airtable, etc.)
• Has a positive attitude and can‑do mentality.
• Continually seek innovative and breakthrough ideas, approaches, and solutions
• Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.

Benefits & Perks

• Competitive and equitable pay, 401k matching, and bi‑annual bonus eligibility
• Flexible PTO and Half‑Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you’d like! These days will be determined by your manager and/or team.

The salary range for this role in New York City is $135,500 to $165,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bi‑annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.