Director, Go To Market (7 Month Contract)

Hootsuite; Austin (TX); Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Director, Go To Market to spearhead their global strategy. This pivotal role involves leading a talented team, managing product launches, and defining key performance indicators to drive growth. The ideal candidate will have extensive experience in product marketing, particularly within the B2B SaaS sector, and possess exceptional leadership and communication skills. If you're a strategic thinker with a passion for driving results and fostering inclusive teams, this remote-first opportunity could be your next career milestone.

Qualifications

• 15+ years of product marketing experience with a focus on leading teams.
• Proven success in managing GTM strategies for new products.

Responsibilities

• Lead a global go-to-market team and manage product launches.
• Define and oversee the execution of the global GTM strategy.

Skills

Product Marketing

Go-To-Market Strategy

B2B SaaS Knowledge

Communication Skills

Leadership

Job description

Director, Go To Market (7 Month Contract)

Join to apply for the Director, Go To Market (7 Month Contract) role at Hootsuite.

Overview

As a Director, Go To Market, you will be a pivotal member of our leadership team responsible for designing and implementing the global GTM Strategy for the Hootsuite platform. Your role includes leading product launches, defining KPIs, and aligning go-to-market strategies globally to ensure successful launches and growth. You will provide strategic insights, market analysis, and shape product roadmaps to drive business outcomes.

Responsibilities

• Lead a global go-to–market team, including product marketing and revenue enablement professionals, with a focus on coaching, mentoring, and performance management.
• Define and oversee the execution of the global GTM strategy, ensuring relevance and demand generation.
• Manage end-to-end product launches from planning to execution.
• Establish KPI targets and present strategies for optimization to senior leadership.
• Develop product messaging, positioning, and collaborate with marketing and sales teams for effective communication.
• Partner with cross-functional teams to ensure alignment and seamless execution of GTM strategies.

Qualifications

• 15+ years of product marketing experience, including at least 3 years leading PMMs or GTM Managers.
• Proven success in designing and managing GTM strategies for new products/services.
• Strong knowledge of B2B SaaS, technology industry, and social media management space.
• Excellent communication, influence, decision-making, and process management skills.
• Ability to build inclusive teams and deliver results through others.

Personal Attributes

• Solution-oriented, growth-minded, resilient, and collaborative.
• Effective communicator, strategic thinker, and accountable owner.

Company Values & Principles

Our principles include stepping up, teamwork, customer obsession, agility, winning, community support, and inclusivity.

Additional Details

This is a remote-first role, open to candidates in regions where we have legal entities. Compensation ranges are provided for Canada and the US.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Industry: Software Development