Director, Go To Market (7 Month Contract)

Hootsuite; San Francisco (CA); Remote; USD 153,000 - 200,000; Full time

Job summary

An established industry player is seeking a Director of Go To Market to lead their global strategy for product launches and market expansion. In this remote-first role, you will collaborate with cross-functional teams to drive revenue growth and ensure successful market introductions. Your expertise in product marketing and deep understanding of B2B SaaS will be crucial as you shape product roadmaps and deliver strategic insights. This is an exciting opportunity to make a significant impact in a dynamic environment while fostering a culture of diversity and inclusion.

Qualifications

• 15+ years of experience in product marketing with a focus on GTM strategies.
• Strong leadership skills with a proven record of managing teams.

Responsibilities

• Lead a global go-to-market team and manage product launches.
• Define and oversee execution of the global GTM strategy.

Skills

Product Marketing

B2B SaaS

Market Analysis

Leadership

Communication Skills

Project Management

Strategic Thinking

Job description

Director, Go To Market (7 Month Contract)

Join to apply for the Director, Go To Market (7 Month Contract) role at Hootsuite.

As a Director, Go To Market, you will be a key member of our leadership team responsible for designing and executing the global GTM Strategy for the Hootsuite platform. Your role includes leading product launches, defining KPIs, and aligning go-to-market strategies worldwide to ensure successful launches and growth. You will provide strategic insights, conduct market and customer analysis, and shape product roadmaps to drive business results.

You will develop compelling messaging and work closely with marketing and sales to craft impactful product stories. Reporting to the Senior Director, Marketing Strategy, you will collaborate with cross-functional teams including product management, sales, marketing, customer success, operations, and legal to implement comprehensive go-to-market strategies that drive revenue and market expansion.

This is a remote-first role, open to applicants in regions where we have legal hiring entities.

What You’ll Do

1. Lead and manage a global go-to-market team, including product marketing and revenue enablement, focusing on coaching, mentoring, and performance management with a focus on diversity, equity, and inclusion.
2. Define and oversee the execution of the global GTM strategy, ensuring alignment with business and revenue goals, and maintaining market relevance to generate demand and pipeline.
3. Manage the end-to-end product launch process, from planning to execution, ensuring successful market introduction.
4. Set KPI targets for marketing and enablement initiatives, and present these to senior leadership for buy-in and continuous improvement.
5. Provide strategic guidance on market opportunities, product roadmaps, competitive landscape, and customer needs, delivering insights to leadership to enhance revenue and outcomes.
6. Develop and oversee messaging and positioning strategies that differentiate Hootsuite products, translating these into marketing briefs and campaigns.
7. Collaborate with product management, marketing, and sales teams to ensure seamless execution of GTM strategies.

What You’ll Need

• 15+ years of product marketing experience, including at least 3 years leading PMMs or GTM managers, with a proven record of managing successful GTM strategies for new products/services.
• Deep understanding of B2B SaaS, the technology industry, and customer challenges in social media management.
• Exceptional communication skills, both written and verbal, with the ability to listen and clarify.
• Strong influence skills to persuade and gain support from stakeholders.
• Decisiveness in choosing optimal solutions for business challenges.
• Experience in process and project management to coordinate complex initiatives.
• Ability to build inclusive, cohesive teams that leverage diversity to achieve goals.
• Proven ability to deliver results through others, setting clear directions and helping teams excel.
• Strategic thinking to identify key issues and develop comprehensive plans.
• Leadership in developing team capabilities and fostering growth.

Who You Are

• A solution seeker, proactive in tackling challenges.
• A lifelong learner with a growth mindset.
• Resilient and adaptable in changing environments.
• An intentional collaborator who builds positive relationships.
• A critical thinker willing to ask tough questions.
• An active communicator who shares ideas clearly and proactively.
• An integrated thinker understanding how your work impacts broader goals.
• An accountable owner committed to outcomes.
• A bar-raiser who helps the team grow and succeed beyond expectations.

Guiding Principles

Our principles include Step Up, One Team, Customer Obsessed, Go Fast, Be Agile, Play to Win, and Neighbours & Allies, which steer our culture and actions.

Compensation

Canada: $140,700—$183,000 CAD
US: $153,800—$200,000 USD