Director, Global & US Loyalty: Strategy & Growth

Levi Strauss & Co.; San Francisco (CA); Hybrid; USD 167,000 - 245,000; Full time

Benefits offered by this job

Health insurance

Product discounts

401(k) matching

Paid leave

Job summary

Levi Strauss & Co. is seeking a strategic, commercially minded Director of Global & US Loyalty to transform the RedTab program into a brand-led growth engine.

The role owns global strategy, value proposition, and roadmap, while also managing US loyalty operations and cross-functional teams across Ecommerce, Retail, Marketing, Product and Analytics. The position is hybrid and based in San Francisco, CA with in-office expectations.

Qualifications

• Bachelor's degree in Marketing, Business, Strategy or related field; MBA or advanced degree preferred.
• 10+ years of loyalty, membership, customer strategy, CRM or related field.
• Experience leading large-scale initiatives and cross-functional teams.
• Proven track record designing a major loyalty or membership program in retail/apparel.
• Strong understanding of loyalty economics, customer lifetime value and program business cases.
• Convert strategy into program designs, roadmaps and executions.

Responsibilities

• Own development and evolution of global RedTab loyalty strategy and value proposition.
• Define membership structure, benefits and global program architecture.
• Grow US loyalty performance, enrollment, engagement and retention.
• Oversee US loyalty operations including enrollment, benefits, offers and servicing.
• Partner with CRM, Marketing, Digital Product, Technology and Analytics teams to align journeys.

Skills

Loyalty program design

Cross-functional leadership

CRM strategy

Executive presenting

Stakeholder management

Consumer growth

Education

Bachelor's degree in Marketing/Business/Strategy

MBA or advanced degree preferred

Job description

Levi Strauss & Co. is seeking a strategic, commercially minded Director of Global & US Loyalty to transform the RedTab program into a brand-led growth engine.

The role owns global strategy, value proposition, and roadmap, while also managing US loyalty operations and cross-functional teams across Ecommerce, Retail, Marketing, Product and Analytics. The position is hybrid and based in San Francisco, CA with in-office expectations.