Director, Global Product Marketing

Audible, Inc. - B13; Newark (NJ); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Audible is seeking a Director, Global Product Marketing to shape the future of our products by translating customer needs into customer-centric strategies that guide technology, content, and marketing investments worldwide.

You will craft go-to-market plans for innovations across our consumer business, accelerating growth of membership and lifetime value, while partnering with product, analytics, and content teams to unlock new features and packaging that delight listeners.

Formación

• 8+ years of professional non‑internship marketing experience.
• Bachelor’s degree in Business, Economics, Marketing or a related field.
• Experience defining and executing end-to-end product marketing strategies, including positioning, messaging, and market launch plans for customer-centric products or features.
• Experience building, executing, and scaling cross-functional marketing programs across multiple teams or stakeholders.
• Experience using data and metrics to measure marketing impact, optimize campaigns, and inform strategic decisions.
• Experience developing customer insights, competitive analysis, and messaging strategies that drive product adoption and engagement.
• Experience presenting marketing strategies, metrics, and business recommendations to senior leadership.

Responsabilidades

• Develop and lead data-driven, global GTM strategies for consumer product launches—defining positioning, messaging, targeting, success metrics and regional adaptation
• Continuously improve the value of membership by partnering with Product, Analytics and Content teams on new products, features, benefits and packaging
• Drive customer awareness, adoption, and engagement via compelling product stories in partnership with channel and surface marketers, country managers, and the corporate communications team
• Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs into winning marketing, product, and content investments; analyze post-launch performance and recommend enhancements on the path to product-market fit
• Communicate high-priority marketing strategies and plans to cross-functional senior leadership

Conocimientos

Marketing experience

Product marketing

Cross-functional programs

Data-driven metrics

Customer insights

Executive presentations

Educación

Bachelor’s degree in Business, Economics, Marketing or related field

Descripción del empleo

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE

We are looking for a Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As a Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer‑centric strategies that inform technology, content, and marketing investments that surprise and delight audiences across the globe. You’ll craft go‑to‑market strategies for innovations across our consumer business, with an eye on expanding Audible’s global value proposition, member base, and lifetime value.

ABOUT YOU

You have a passion for data‑driven insights and results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio stories that entertains, informs, and enriches.

As a Director, Global Product Marketing, you will…

• Develop and lead data-driven, global GTM strategies for consumer product launches‑defining positioning, messaging, targeting, success metrics and regional adaptation
• Continuously improve the value of membership by partnering with Product, Analytics and Content teams on new products, features, benefits and packaging
• Drive customer awareness, adoption, and engagement via compelling product stories in partnership with channel and surface marketers, country managers, and the corporate communications team
• Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs into winning marketing, product, and content investments; analyze post‑launch performance and recommend enhancements on the path to product‑market fit
• Communicate high‑priority marketing strategies and plans to cross‑functional senior leadership

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

• 8+ years of professional non‑internship marketing experience
• Bachelor’s degree in Business, Economics, Marketing or a related field of study
• Experience defining and executing end-to-end product marketing strategies, including positioning, messaging, and market launch plans for customer- centric products or features
• Experience building, executing, and scaling cross- functional marketing programs across multiple teams or stakeholders
• Experience using data and metrics to measure marketing impact, optimize campaigns, and inform strategic decisions
• Experience developing customer insights, competitive analysis, and messaging strategies that drive product adoption and engagement
• Experience presenting marketing strategies, metrics, and business recommendations to senior leadership