Director, Marketing AI Strategy & Operations

Amazon Inc.; Newark (NJ); On-site; USD 157,000 - 213,000; Full time

Job summary

Audible is seeking a Director of Marketing AI Strategy & Operations to lead AI tool launches across marketing functions, from needs assessment to GTM strategy, adoption, and ongoing optimization. The role focuses on defining business requirements, measuring impact, and shaping the AI roadmap in collaboration with Martech, Product, and Engineering.

You will own training programs, ensure alignment with executive goals, and drive adoption culture while refining operating models for scalable AI

Qualifications

• Bachelor's degree in marketing, economics, business or equivalent.

Responsibilities

• Own the marketing business requirements for each new AI/ML tool in assigned functions, partnering with SMEs to define the problem and size the opportunity.
• Write the GTM plan for each launch, translate product capabilities into objectives and benefits, and tailor messaging by audience.
• Map current- and future-state business processes, identify where workflows and ownership shift.
• Lead adoption measurement and reporting, partnering with Finance and Analytics to set baselines and track adoption.
• Contribute to or own business reviews and narratives that communicate AI adoption progress, business impact and strategic recommendations to senior leadership.

Education

Bachelor's degree in marketing, economics, business or equivalent

Job description

Director, Marketing AI Strategy & Operations

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About this Role

Audible Marketing is bringing AI-native tools and workflows into its functions, from campaign build and creative production to media planning and measurement. Each new tool empowers marketers to work more effectively. Each one needs a clear business case, a launch plan, and a path to adoption. The Director, Marketing AI Strategy & Operations, owns the AI tool launches within assigned marketing functions — from initial needs assessment and business cases through GTM strategy, launch execution, adoption measurement, and ongoing optimization. You aggregate inputs from adoption data, user feedback, industry trends, and stakeholder perspectives to continuously refine your approach and influence the product roadmap. You partner with functional experts to define what the business needs from each new tool. You write the business requirements document with input from functional subject matter experts, size the opportunity, and set the measurement plan. You write the GTM plan for each launch, set its objectives and user‑facing messaging, run it through rollout, and measure impact. You map how work will flow once a tool is live and clarify how new tools complement existing team responsibilities. You build and lead the training that helps marketers use new tools with confidence, and you report on adoption so leaders can see what is working. You own the formal review gates for every launch in your portfolio. You bring the right people to each review and document decisions and open issues. You use sound judgment on whether to resolve a gap within the team or elevate it for a leadership decision. This role centers on marketing requirements, readiness, and adoption. Martech, Product, and Engineering own technical specifications and build, and you partner with them closely to land each launch and hand it off cleanly into ongoing operations. Finally, you will help shape this operating model itself, refining how Marketing Strategy & Ops supports Marketing as the AI roadmap grows.

Key Responsibilities

• Own the marketing business requirements for each new AI/ML tool in your assigned functions, partnering with functional SMEs to define the problem, size the opportunity, redesign the workflow and set the “definition of done” for executive sponsor approval
• Conduct needs assessments across your assigned marketing functions, benchmarking current capabilities against industry best practices and identifying where AI tools can deliver the greatest impact for marketers
• Write the GTM plan for each launch-define the positioning and value proposition, translate product capabilities into clear objectives and user benefits, and tailor messaging by audience (marketing leadership, marketers and cross functional partners)
• Map current- and future-state business processes, identifying where workflows, handoffs, and ownership shift
• Identify and eliminate unnecessary process steps, holding partner teams accountable for improvements that accelerate speed to launch and adoption
• Manage GTM rollout and launch execution, working backward from committed dates to confirm that training, communications, support materials, and dependencies are ready
• Design and lead end‑user training and enablement, and refresh materials as tools and workflows change
• Lead adoption measurement and reporting, partnering with Finance and Analytics to set baselines, track adoption marketer satisfaction, and business impact- and use sound judgement to make tradeoffs between near‑term launch timelines and long‑term adoption quality
• Contribute to or own business reviews (MBRs/QBRs) and narratives that communicate AI adoption progress, business impact and strategic recommendations to SR Leadership
• Drive alignment and accountability across your assigned functions, MarTech, Product, Engineering‑negotiate priorities and resources with partner teams, and influence MarTech and Product roadmaps based on marketing needs and adoption insights
• Proactively identify gaps in process, team readiness, and cross‑functional plans; surface risk and blockers early enough for leadership to act, and recommend contingency plans when launches are at risk
• Build scalable mechanisms-Playbooks, templates, review frameworks-that enables Marketing Strategy & Operations to support an expanding AI roadmap
• Champion an AI Adoption culture rooted in enablement and empowerment, ensuring marketers feel supported and confident as new tools are introduced.

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic Qualifications

• Bachelor's degree in marketing, economics, business or equivalent
• 8+ years in product marketing, product management, strategy or management consulting, change management, business transformation, or marketing operations
• Experience writing business requirements, GTM plans, or launch plans for new products, tools, or processes
• Experience leading adoption of new technology or process change across multiple teams, including training, enablement, and adoption measurement
• Experience mapping business processes and defining operating models, roles, and responsibilities
• Experience defining success metrics and measurement plans, and reporting results to senior leadership
• Experience driving cross‑functional accountability across teams you don't directly manage
• Experience producing executive‑facing documents and status reporting, with strong written and verbal communication skills

Preferred Qualifications

• Experience leading digital transformation or change management programs
• Management consulting experience or an MBA
• Deep experience building AI‑native solutions

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NJ, Newark - 157,100.00 - 212,600.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.