Director, Global Media Investment Lead - Shark Beauty

SharkNinja; Needham (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

A leading company in lifestyle solutions is seeking a Director, Global Media Investment Lead for the Shark Beauty division. This pivotal role involves developing high-impact media plans and collaborating across teams to enhance brand performance. The candidate must bring extensive media planning experience, particularly in the beauty sector, and possess a strategic mindset to balance brand equity with performance results.

Benefits

Competitive health insurance

Retirement plans

Employee stock purchase options

Paid time off

Qualifications

• 10+ years’ experience in media planning and buying in beauty.
• Deep understanding of the global media landscape.
• Proven track record of delivering brand growth and campaign ROI.

Responsibilities

• Develop and oversee global media plans for Shark Beauty.
• Lead best practice in planning and buying across media channels.
• Monitor campaign performance and deliver data-led insights.

Skills

Analytical skills

Project management

Negotiation

Education

Degree in Marketing or related field

Tools

Google Analytics

Meta Ads

Job description

Join to apply for the Director, Global Media Investment Lead - Shark Beauty role at SharkNinja

Join to apply for the Director, Global Media Investment Lead - Shark Beauty role at SharkNinja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About The Job

As the Director, Global Media Investment Lead – Shark Beauty, you will be responsible for building and executing high-impact, data-driven media investment plans, navigating competing priorities across the Global business priorities and Local growth strategies. You will oversee all ‘top-of-funnel' paid media investment plans in each country, whilst calibrating holistic media plans with ‘lower funnel’ budgets owned by other teams, including ‘Direct to Consumer’, Retail and Amazon.

This is a leadership role for a strategic thinker who can balance long-term brand equity with short-term performance results. You will collaborate cross-functionally with Brand Media, Sales, PR, Partnerships and Social.

Responsibilities

• Develop and oversee global media plans for Shark Beauty, implementing ‘top-down’ media budgets by country, in alignment with Global Brand Leads, FP&A and Analytics
• Lead ‘best practice' in planning and buying across all media channels, TV, online video, display and paid social
• Own the global Shark Beauty media budget and ensure optimal spend allocation, campaign efficiency, and ROI across countries
• Partner with external agencies and internal stakeholders to develop and deploy integrated 360° campaigns
• Own the cross-functional collaboration/provide governance to streamline media splits across marketing functions (including D2C, AMZ, Brand Media)
• Regular check-ins with local media teams to check and adjust plans as required
• Drive testing and innovation across platforms to continuously improve media effectiveness and reach.
• Monitor campaign performance and deliver data-led insights and recommendations to senior leadership.
• Stay current with media trends, consumer behaviors, and competitive landscape in the region.
• Partner to Global Shark and Ninja leads to inform Global Media Center of Excellence
  
  

Requirements

• 10+ years’ experience in media planning and buying in beauty
• Deep understanding of the global media landscape, including local TV, digital, and programmatic
• Strong experience managing agencies and multi-channel campaigns with measurable outcomes.
• Data-driven mindset with strong analytical skills and familiarity with tools such as Google Analytics, Meta Ads, DSPs, and media mix modelling.
• Proven track record of delivering brand growth and campaign ROI in a global or regional role.
• Proven track record in a highly matrixed organization and dynamic cross-functional collaboration
• Excellent project management, negotiation, and stakeholder communication skills.
  
  

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn More About Us

Life At SharkNinja

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

Referrals increase your chances of interviewing at SharkNinja by 2x

Get notified about new Media Director jobs in Needham, MA.

Massachusetts, United States $90,000.00-$110,000.00 2 days ago

Remote Director of Demand Gen - $140-$160k (SaaS for Advisors)

Boston, MA $140,000.00-$160,000.00 2 weeks ago

Boston, MA $119,510.00-$179,850.00 4 days ago

Sr Director, Social Media - Shark Home & Beauty

Sr. Director, Global Marketing Operations - HOKA

Boston, MA $160,000.00-$215,000.00 3 months ago

Boston, MA $140,000.00-$150,000.00 3 days ago

Director, Social Media & Influencer Marketing Strategy, Boston, MA

Boston, MA $123,750.00-$200,000.00 15 hours ago

Associate Director - Integrated Marketing

Massachusetts, United States $165,000.00-$180,000.00 1 week ago

Massachusetts, United States $155,000.00-$240,000.00 2 days ago

Newton Centre, MA $130,000.00-$135,000.00 5 days ago

Sr Director Global Brand Media Activation

Director of Sales & Marketing (New York)

Business Director (Digital Marketing Agency)

DIRECTOR OF MARKETING AND COMMUNICATIONS, College of General Studies

Boston, MA $135,000.00-$150,000.00 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.