Director, Global Integrated Campaign Strategy & Operations

procore; United States; On-site; USD 172,000 - 237,000; Full time

Benefits offered by this job

Equity compensation

Bonus incentive

Job summary

Procore is seeking a Director, Global Campaign Strategy & Operations to lead the global marketing operating model and a team of Global Campaign Strategists and Campaign Operations Managers. You will transform Product Marketing inputs into audience-based global campaigns that drive an audience-led pipeline across General Contractors, Specialty Contractors, and Owners.

Based in Austin, TX or Carpinteria, CA, you will partner with Product Marketing, Digital, Field Marketing, Brand and MarTech to

Qualifications

• 10+ years of B2B marketing experience
• Experience building and scaling cross-functional operating models
• Experience mentoring and developing teams of senior contributors and managers
• Enterprise SaaS or construction industry experience preferred

Responsibilities

• Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
• Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
• Drive audience-based influenced pipeline by managing clear stage priorities, customer journeys, and multi-channel asset maps.
• Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
• Partner with Field Marketing and regional teams to ensure effective campaign localization and alignment with local sales priorities.
• Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and optimize outcomes.
• Oversee content tiering governance to keep core Tier 1 assets high-leverage and aligned with global standards.
• Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.

Skills

B2B marketing

Campaign strategy

Campaign operations

Leadership

Analytics

ABM

Product-led growth

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree preferred

Job description

We're looking for a Director, Global Campaign Strategy & Operations to join Procore's Marketing team. In this role, you'll lead the central hub of Procore's marketing operating model, leading a team of Global Campaign Strategists and Campaign Operations Managers to transform Product Marketing inputs into high-impact, audience-based global campaigns. The primary goal of this role is to establish a unified, full-funnel campaign strategy across General Contractors, Specialty Contractors, and Owners while driving an audience-based influenced pipeline.

As a Director, Global Campaign Strategy & Operations, you'll partner with Product Marketing, Digital, Field Marketing, Brand, and MarTech to align cross-functional execution and scale global campaign impact. Use your campaign strategy expertise, operational discipline, and collaborative leadership to build a seamless global-to-regional operating model and elevate campaign performance. If you are an optimistic, system-thinking leader eager to shape the future of audience-led marketing,

This position reports into Sr. Director, Campaign Strategy & Marketing Operations and will be based in our Austin, TX, or Carpinteria, CA office. We're looking for someone to join us immediately.

What You'll Do

• Lead and develop a high-performing team of Global Campaign Strategists and Campaign Operations Managers to execute audience-centric global campaign strategies.
• Own the global audience strategy and build priority-ranked campaign portfolios for quarterly CMO ratification on the Plan-on-a-Page.
• Drive audience-based influenced pipeline by managing clear stage priorities, customer journeys, and multi-channel asset maps.
• Establish and enforce a reliable handoff process with Product Marketing covering campaign briefs, lead times, and content tiering governance.
• Partner with Field Marketing and regional teams to ensure effective campaign localization and seamless alignment with local sales priorities.
• Collaborate with Analytics and MarTech to track asset efficacy, measure full-funnel performance, and continuously optimize campaign outcomes.
• Oversee content tiering governance to ensure core Tier 1 assets remain high-leverage and aligned with global standards.
• Champion AI-forward workflows and context-layer asset management to accelerate campaign operations and asset governance.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
• 10+ years of B2B marketing experience, including extensive work in integrated campaign strategy, campaign operations, or marketing operations.
• Proven track record of directly managing, mentoring, and developing teams of senior individual contributors and managers.
• Demonstrated expertise in building and scaling cross-functional operating models within complex, matrixed enterprise organizations.
• Strong fluency across full-funnel analytics, multi-touch attribution, account-based marketing (ABM), and product-led growth (PLG) signals.
• Deep experience establishing SLA handoffs, brief templates, and governance frameworks with peer groups like Product Marketing or Sales.
• Growth-oriented mindset with exceptional executive communication skills and a forward-looking, solution-driven approach to complex problems.
• Prior experience in enterprise SaaS or the construction industry is highly preferred.

Additional Information

Base Pay Range: 172,000.00 - 236,500.00 USD Annual

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.

For Los Angeles County (unincorporated) Candidates: Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.