Director, Global Consumer Marketing

benefit; California (MO); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Employee discounts

Life insurance

Disability insurance

Flexible spending accounts

Job summary

Benefit Cosmetics is seeking a Director – Global Consumer Marketing to architect and lead all global integrated campaigns, fuel brand affinity, and deliver measurable business impact. You will partner with cross-functional and global stakeholders to bring bold, multichannel campaigns to life across geographies.

In this hybrid role at Benefit HQ, you will manage a 5-10 person team, shape GTM strategies from launches through sustain, and drive culture-forward storytelling across social, PR,

Qualifications

• 10+ years in global consumer marketing or integrated marketing.
• Experience briefing, deploying, and executing GTM strategies.
• Strong understanding of culture-driven brand building.

Responsibilities

• Own global consumer marketing vision and calendar.
• Align campaigns across PR, Influencer, Social, and Retail Marketing.
• Lead budget and ROI optimization for marketing programs.
• Direct Global Events to drive cultural conversations and sales.
• Drive innovation across platforms and formats, maintaining brand relevance.
• Ensure global-brand consistency with local market relevance.
• Present plans, performance, and insights to senior leadership.

Skills

Global consumer marketing

Brand management

Integrated marketing

Cross-functional leadership

Strategic thinking

Data-driven decisions

Performance marketing

Leadership

Project management

TikTok knowledge

Job description

You’re sooo Benefit!

Are you a passionate brand builder with a knack for crafting innovative global vision and go-to-market strategies for a trailblazing brand like Benefit Cosmetics? If you say, heck yeah… then we want YOU!

The Director – Global Consumer Marketing will architect and lead all global integrated marketing campaigns to ultimately fuel Benefit’s brand affinity, bring the brand in the heart of cultural conversations, and deliver measurable business impact.

This is a highly visible leadership role responsible for shaping how the brand shows up – from product launches to always-on storytelling – ensuring every touchpoint is cohesive, compelling, and rooted in culture. You will partner cross-functionally and with global stakeholders to bring bold, multichannel campaign to life across multiple geographies across the world.

What You’ll Do:

Global Consumer Marketing Leadership

• Own the integrated global consumer marketing vision and calendar – ensuring that the Global Marketing Team designs culturally resonant global campaigns that drive brand desirability and engagement for each campaign individually, and as a total brand in the eyes of consumers.
• Ensure all end‑to‑go‑to‑market strategies and executions for product launches and always‑on initiatives have seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing
• Own and optimize the consumer marketing budget, allocating resources strategically to maximize ROI and business impact
• Lead the Global Events team in evolving and optimizing the effectiveness of global programs to effectively drive cultural conversations and sales.
• Drive marketing innovation across emerging platforms, technologies, and formats, keeping the brand at the forefront of culture and consumer attention
• Ensure brand consistency at scale, balancing global standards with local relevance across diverse markets
• Own the relationships across cross-functional leaders and local marketing leaders – ensuring everyone has a holistic view of the global marketing strategies and programs, and local teams deliver high-impact 360° campaigns that ladder up to the overall brand strategies.
• Own & present overall consumer marketing strategic plans, campaign performance, and insights to senior leadership.

People Management

• Build, lead, and inspire a high‑performing marketing team of 5-10 people, fostering a culture of innovation, accountability, and continuous growth
• Continuously identify ways to upskill their direct team in Brand Building and in specific marketing touchpoints (Social Media, Retail, eCommerce, etc).
• Have overall accountability for hiring, development, and engaging direct reports.
• Act as a people developer, leading a feedback and performance culture, modeling two‑way feedback, accountability, and recognition.
• Provide ongoing transparent discussion regarding development, Rise objective review, and career aspirations.
• Onboarding: Proactively guide team through induction, on-the-job training, and familiarization with the LVMH ecosystem, providing all necessary contacts and resources, and encouraging attendance to relevant events.
• Keep direct report up to date with important functional, company, and LVMH news.

Qualifications:

• 10+ years of experience in Global consumer marketing, brand management, or integrated marketing, ideally within beauty, lifestyle, or high-growth consumer brands that are highly active in social media
• Proven ability to brief, build, deploy, and execute global go-to-market strategies from launch to sustain of a product innovation
• Deep understanding of modern consumer behavior, including the role of community, conversation, and culture in brand building
• Demostrated success leading global integrated 360* campaigns across social, digital, retail, experiential, PR channels
• Experience navigating complex, cross-functional environments and managing multiple high-priority initiatives simultaneously
• Thrives in fast paced, agile, solutions-oriented mindset with bias to action
• Strong strategic acumen with the ability to translate vision into clear, executable plans for all cross-functional partners and markets
• Highly data-driven, with a passion for insights, performance marketing, and continuous optimization
• Exceptional leadership and collaboration skills, with the ability to influence at all levels of the organization
• Highly organized with strong project management skills and attention to detail
• Proven experience in building and managing high-performance teams
• Passionate about beauty, fashion, and all things Social Media especially TikTok.

Schedule:

Hybrid - requires onsite presence 3x per week at Benefit HQ

The target salary range for this position in California is $200,000 – 250,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.

Contract type: Permanent Job