Director, Franchise Platform

Hertz

Atlanta (GA)

Hybrid

USD 102,000 - 138,000

Full time

14 days+

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Benefits offered by this job

40% off Hertz rentals

Paid time off

Medical, dental & vision plans

401(k) with employer match

Parental leave & adoption assistance

Employee assistance program

Job summary

Hertz is seeking a Director of Franchise Platform in Atlanta to shape and execute a global franchise platform strategy that scales for franchisees. You will own the platform roadmap, balance global consistency with local flexibility, and drive profitability, customer experience, and network performance.

You will partner across regions to deliver initiatives, build an innovation pipeline, and lead cross-functional teams.

Qualifications

Bachelor's degree in Business, Finance, Marketing, Economics, or related field.
MBA or similar is advantageous but not required.
Extensive franchise development, growth, or expansion experience.
Strong commercial acumen with ability to evaluate business cases and build growth strategies.

Responsibilities

Lead franchise platform design and build initiatives from business case to launch and benefits realization.
Own a multi-year roadmap balancing global consistency with regional flexibility.
Collaborate with regional teams to set measurable adoption and performance outcomes.
Develop and manage a portfolio of franchise-facing products and services.
Provide executive reporting and secure decisions to deliver value at pace.

Skills

Franchise development

Growth strategy

Executive communication

Data-driven decision making

Relationship management

Strategic thinking

Education

Bachelor's degree

MBA or similar

Job description

A Day in the Life:

The Director of Franchise Platform is responsible for shaping and executing Hertz's global franchise platform strategy, creating a scalable and differentiated offering that provides franchisees with the products, services, tools, and support needed to succeed. Reporting to the Global Head of Franchise Growth, this role owns the franchise platform roadmap and translates Hertz's brand strength, capabilities, and expertise into a market-leading franchise proposition that enhances the overall franchisee experience.

This highly collaborative and execution-focused leader partners across regions and functions to identify franchisee needs, align stakeholders, and drive delivery of key initiatives. The Director ensures the platform balances global consistency with local market flexibility while improving franchisee profitability, customer experience, network performance, loyalty, and trust through effective cross-functional leadership and accountability.

The starting salary for this role is $120,000, commensurate with experience.

What You'll Do:

Platform Leadership & Proposition Ownership:

Lead the Franchise Platform success pillar, translating the Franchise Growth strategy into a clear, prioritized, and sequenced multi-year roadmap across all brands and regions
Own a portfolio of franchise platform design & build initiatives from business case through design, pilot, launch, adoption, continuous improvement, and benefits realization
Execute the build out of a market leading global franchise value proposition with the appropriate balance between a consistent global core and regional / local flexibility
Work with regional teams to set measurable outcomes for adoption, franchisee satisfaction, customer experience, service quality and financial performance

Franchisee Insight & Experience:

Create a fact-based view of franchisee platform needs across the full lifecycle, from onboarding and mobilization through day-to-day operation, growth, renewal, and transformation
Translate common pain points and unmet needs into a prioritized platform roadmap, using co-design and pilots to validate value before scaling
Simplify how franchisees discover, access, understand, and use Hertz capabilities, creating a consistent experience across functions, regions, and brands

Products, Services & Platform Innovation:

Work with relevant Hertz teams to build capabilities and continuously improve a coherent portfolio of franchise-facing products and services
Execute initiatives to build a consistent, sustainable, and scalable franchise offering
Develop commercial models for new platform services
Build a disciplined franchise innovation pipeline that identifies, tests, scales, improves, or retires propositions based on franchisee value, strategic fit, adoption, and financial impact

Execution, Adoption & Value Realization:

Represent the Franchise business as the accountable owner of platform initiatives working with and mobilizing cross-functional teams
Establish disciplined governance and execution best practice, maintaining visibility of progress, dependencies, investment requirements, risks, critical decisions, and benefits delivery
Assign clear product and service owners, delivery milestones, acceptance criteria, resource plans, and accountabilities across each initiative
Provide concise executive reporting and recommendations, escalating barriers early and securing the decisions and resources required to deliver at pace

We're Looking For:

Bachelor's degree in Business, Finance, Marketing, Economics, or a related field.
A Master's degree (MBA or similar) is advantageous but not required
Extensive experience in franchise development, growth, or expansion, ideally within multi-location, service-based, or mobility-focused industries
A proven track record of driving franchise network and platform growth
Strong commercial acumen with the ability to evaluate business cases, assess franchisee financials, and build compelling growth strategies
Demonstrated success in building and managing high-value relationships with prospective and existing franchise partners, acting as a trusted advisor and strategic partner
Exceptional communication and influencing skills, with the ability to present to senior leaders, negotiate agreements, and represent the brand externally
A data-driven mindset with the ability to interpret market insights, performance metrics, and competitive intelligence to inform decision-making
A proactive, growth-oriented mindset with the ability to identify new opportunities, challenge the status quo, and drive continuous improvement

What You'll Get: