Director Franchise Operations

gnc; North Carolina; On-site; USD 120,000 - 160,000; Full time

Job summary

GNC is seeking a Director of Franchise Operations to lead growth and operational excellence for franchise partners across the North Carolina/Virginia/Georgia region. You will drive retail and wholesale revenues, mentor franchisees, and ensure adherence to GNC standards.

The role emphasizes relationship management, training program oversight, and strategic expansion in a dynamic health and wellness environment. Travel to franchise locations is required.

Qualifications

• Bachelor's Degree in Business or related field with franchise or multi-unit experience preferred.
• Strong business sense, profitability understanding, and experience working with franchise networks.
• Proven leadership and ability to develop teams and manage relationships at multiple levels.

Responsibilities

• Maintain day-to-day relationships with multiple franchise partners and act as primary contact.
• Guide franchisees to achieve profitability, adherence to operating standards, and customer excellence.
• Oversee training programs and ensure timely completion of Phase I–III for new operators.
• Support new store openings, transfers, remodels, and relocations within the territory.
• Monitor market potential and identify well-capitalized franchisees for expansion.
• Drive retail and wholesale revenue targets across the region.
• Lead and develop franchise partners through coaching and mentorship.

Skills

Business acumen

Relationship building

Leadership

Strategic thinking

Negotiation & influence

Communication

Project management

Cross-functional collaboration

Attention to detail

Travel readiness

Education

Bachelor's Degree in Business

Tools

MS Office

Job description

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We're Looking For:

At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

The Director of Franchise Operations at GNC is a key leadership role responsible for the growth, development, and operational excellence of franchise partners within their respective markets. This role involves close collaboration with franchisees to maximize their success and profitability, ensure adherence to GNC's operating system and standards, and maintain a consistent, high-quality customer experience across the franchise network. The Director also plays a critical role in driving both retail and wholesale revenues and is responsible for mentoring franchisees in all aspects of training and operations.

This position is responsible for the Retail and wholesale revenues for their territory as set by GNC Holdings, LLC.

Covering approximately 40 franchise stores located in North Carolina, Virginia, Georgia area.

What You'll Do:

This is a Full-Time Salary Position

Essential Duties and Responsibilities:

Franchisee Relationship Management:

• Serve as the primary point of contact and manage day-to-day relationships with multiple franchise partners.
• Facilitate communication and collaboration between franchisees and various GNC support departments (e.g., Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
• Build and maintain strong, productive relationships with franchisees, providing guidance, coaching, and support to enhance their success in maximizing their profitability.

Operational Excellence and Performance:

• Provide general business and operational guidance to franchisees, leading through influence to drive GNC Corporate goals and KPIs.
• Coach franchisees to maximize their return on investment and operational performance.
• Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
• Oversee the completion of Phase I, Phase II, and Phase III training programs for new franchisees.
• Establish visitation cycles and conduct store evaluations to ensure consistent execution and performance to deliver an excellent customer experience.
• Implement dispute resolution methods to address differences and maintain positive relationships with franchisees.

New Store Support and Development:

• Facilitate and assist with quality start-up and opening assistance for new stores, including training of new Franchise Operators.
• Manage transfers, remodels, relocations, and conversions for franchise locations.

Market Analysis and Expansion:

• Actively monitor the geographical market for potential, well-capitalized franchisees interested in ownership.

Revenue Generation:

• Responsible for achieving Retail and Wholesale revenue targets set by GNC.

Team Leadership and Development:

• Provide leadership and guidance to franchise partners.

Qualifications

• Education & Experience:
• Bachelor's Degree in Business or related field, or an equivalent combination of education and experience in franchise operations or multi-unit management to successfully perform the key accountabilities of the job.
• Skills:
• Strong business acumen and understanding of unit economics and profitability.
• Excellent relationship-building and communication skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team development skills.
• Strategic thinking and problem-solving abilities.
• Proficiency in basic computer programs.
• Strong organizational and time management skills.
• Ability to manage multiple projects and priorities effectively.
• Ability to work well autonomously and within a cross-functional team in a fast-paced environment.
• Self-motivated with critical attention to detail, deadlines, and reporting.
• Other:
• Ability to travel as required - at times travel can be significant - to support franchise locations.

• Current driver's license.

Physical Aspects/Work Environment

• Regularly required to stand, walk, sit, use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Occasionally lift and or move up to 40 pounds
• Ability to operate a vehicle
• Frequent travel throughout assigned market; Ability to travel up to 75%

* To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

GNC is an Equal Opportunity Employer.