Director Franchise Operations

GNC; Charlotte (NC); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K program with company match

Employee merchandise discount

Free product offers

Employee Assistance Program

Job summary

GNC is seeking a Director of Franchise Operations to lead growth, development, and operational excellence of franchise partners across their markets. You will partner with franchisees to maximize profitability and ensure adherence to GNC standards, while driving both retail and wholesale revenues.

Covering about 40 stores in NC, VA, and GA, the role requires travel up to 75%, strong leadership, and the ability to mentor franchisees in training and operations.

Qualifications

• Bachelor's degree in Business or related field or equivalent experience.
• Experience in franchise operations or multi-unit management.
• Ability to travel as required – up to 75%.

Responsibilities

• Manage day-to-day relationships with multiple franchise partners.
• Coordinate with Merchandising, Marketing, Finance, Real Estate, Legal, Science, and Product Development.
• Guide franchisees to maximize profitability and ROI.
• Ensure compliance with operating system and brand standards.
• Oversee training program phases I-III for new franchisees.
• Set visitation cycles and conduct store evaluations.
• Resolve disputes to maintain strong relationships.
• Support new store openings and provide training.

Skills

Business acumen

Relationship building

Communication skills

Leadership

Strategic thinking

Problem solving

Computer skills

Organization

Time management

Multitasking

Autonomy

Cross-functional teamwork

Attention to detail

Education

Bachelor's degree in Business or related field

Job description

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

Company Description

As the global leader in health and wellness innovation since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting‑edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others to achieve it. Join us in empowering others to Live Well!

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting‑edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others to achieve it. Join us in empowering others to Live Well!

What We’re Looking For

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting‑edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. The Director of Franchise Operations at GNC is a key leadership role responsible for the growth, development, and operational excellence of franchise partners within their respective markets. This role involves close collaboration with franchisees to maximize their success and profitability, ensure adherence to GNC’s operating system and standards, and maintain a consistent, high‑quality customer experience across the franchise network. The Director also plays a critical role in driving both retail and wholesale revenues and is responsible for mentoring franchisees in all aspects of training and operations. This position is responsible for the Retail and wholesale revenues for their territory as set by GNC Holdings, LLC. Covering approximately 40 franchise stores located in North Carolina, Virginia, Georgia area.

What You’ll Do

This is a Full-Time Salary Position

Essential Duties And Responsibilities

Franchisee Relationship Management

• Serve as the primary point of contact and manage day‑to‑day relationships with multiple franchise partners.
• Facilitate communication and collaboration between franchisees and various GNC support departments (e.g., Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
• Build and maintain strong, productive relationships with franchisees, providing guidance, coaching, and support to enhance their success in maximizing their profitability.

Operational Excellence And Performance

• Provide general business and operational guidance to franchisees, leading through influence to drive GNC Corporate goals and KPIs.
• Coach franchisees to maximize their return on investment and operational performance.
• Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
• Oversee the completion of Phase I, Phase II, and Phase III training programs for new franchisees.
• Establish visitation cycles and conduct store evaluations to ensure consistent execution and performance to deliver an excellent customer experience.
• Implement dispute resolution methods to address differences and maintain positive relationships with franchisees.

New Store Support And Development

• Facilitate and assist with quality start‑up and opening assistance for new stores, including training of new Franchise Operators.
• Manage transfers, remodels, relocations, and conversions for franchise locations.

Market Analysis And Expansion

• Actively monitor the geographical market for potential, well‑capitalized franchisees interested in ownership.

Revenue Generation

• Responsible for achieving Retail and Wholesale revenue targets set by GNC.

Team Leadership And Development

• Provide leadership and guidance to franchise partners.

Qualifications

• Education & Experience:
• Bachelor's Degree in Business or related field, or an equivalent combination of education and experience in franchise operations or multi‑unit management to successfully perform the key accountabilities of the job.
• Skills:
• Strong business acumen and understanding of unit economics and profitability.
• Excellent relationship‑building and communication skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team development skills.
• Strategic thinking and problem‑solving abilities.
• Proficiency in basic computer programs.
• Strong organizational and time management skills.
• Ability to manage multiple projects and priorities effectively.
• Ability to work well autonomously and within a cross‑functional team in a fast‑paced environment.
• Self‑motivated with critical attention to detail, deadlines, and reporting.
• Other:
• Ability to travel as required – at times travel can be significant - to support franchise locations.
• Current driver’s license.

Physical Aspects/Work Environment

• Regularly required to stand, walk, sit, use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Occasionally lift and or move up to 40 pounds
• Ability to operate a vehicle
• Frequent travel throughout assigned market; Ability to travel up to 75%
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

GNC is an Equal Opportunity Employer.

Benefits Offerings

Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.