Director, Field Marketing - Americas

New Relic, Inc.; Portland (OR); Hybrid; USD 193,000 - 241,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

Parental leave

Mental health benefits

401(k) match

Flexible time off

11 paid holidays

Volunteer time off

Job summary

New Relic, Inc. is seeking a Director for the Americas Marketing team to lead regional field marketing, drive pipeline, and advance demand generation across the Americas.

You will report to the VP Global Field Marketing and partner with sales leadership to shape and execute our GTM strategy. You will manage a dispersed team, optimize marketing channels, and collaborate with regional and global teams to deliver measurable results, including events, ABM programs, and executive engagement

Qualifications

• Proven track record in field marketing and demand generation.
• Experience with ABM and account-based strategies.
• Strong collaboration with sales, events, and partner marketing.

Responsibilities

• Lead Americas field marketing team to drive pipeline and demand generation.
• Define regional GTM plans with clear KPIs and budgets.
• Collaborate with regional and global marketing teams, sales, and partners.
• Oversee events, executive conferences, New Relic-owned and partner events, and ABM programs.
• Align with regional sales leadership to achieve lead and pipeline targets.

Skills

Field marketing leadership

ABM programs

Demand generation

Executive engagement

Channel marketing

Tools

Salesforce

Marketo

Job description

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

New Relic is seeking a Director for the Americas Marketing team. This role reports to the VP Global Field Marketing. As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic’s presence in the dynamic and rapidly evolving Americas observability software market.

We are seeking an individual with a proven track record in driving pipeline and demand generation across both owned field events and third party conferences, executive engagement programs, partner marketing, customer marketing and account-based marketing.

You’ll have a passion for technology, and a commitment to exceeding goals, surpassing industry standards and running a best-in-class regional marketing organisation. You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.

What You'll Do

• Be the centre of excellence for a team of geographically dispersed field marketing managers to ensure the team receives the professional development, skill based training, and enablement of the GTM plan to be a best-in-class organization.
• Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends for adapting and optimizing the americas marketing plan.
• Sales, operations, adjacent sales development (SDR) product marketing, digital marketing and brand teams will be your key allies. You will partner closely with regional sales leadership to curate the region's plans on a quarterly basis and work with your marketing counterparts in EMEA and APJ on global initiatives.
• Set clear objectives and KPIs to meet goals, regularly present in regional meetings and oversee end-to-end program management.
• You and your team will utilize the US-based marketing team and local partners to create demand and generate pipeline across various channels. Optimize the field channel mix to respond to changes in the market. Evaluate program success for future planning and effective budget management.
• Act as the main point of marketing contact and enablement for the America’s sales team, ensuring effective communication of marketing plans, goals, metrics, and results. Ensure strategic alignment with the local sales leaders to achieve lead and pipeline targets per segment and geo.
• Proactively collaborate with various marketing teams to plan and execute on a variety of marketing tactics including: industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation and ABM programs, and customer-focused content.

This role requires

• A leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy, surpassing both goals and industry standards.
• In depth experience working across multiple sales teams in the Americas.
• Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.
• Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS.
• Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships.
• Proven experience partnering directly with executive sales leadership.
• Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must.
• Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential.
• Ability to travel across the region.

ZH1

Note that visa sponsorship is not available for this position.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range

$193,000—$241,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to [e-mail].

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy