Director, Field Marketing

Friends of the Israel Defense Forces; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Friends of the Israel Defense Forces (FIDF) seeks a strategic, organized, and creative Director of Field Marketing to oversee the marketing needs of 25 chapters nationwide. Based in New York City, this role combines leadership of a talented team with hands-on development of campaigns, collateral, and donor communications.

Reporting to the VP of Marketing, you will maintain brand integrity, collaborate with creative staff, and drive data-driven improvements across prints and digital channels in a

Qualifications

• Minimum 10 years of marketing, development, communications, journalism or related field with project lead and/or staff management responsibilities.
• Proven success leading a team and managing multiple priorities.
• Exceptional copy writing, proofreading, and editing skills.

Responsibilities

• Strategize with chapter directors on marketing requests and oversee execution with Marketing Associates and external vendors.
• Manage staff liaising with chapters across the country to fulfill marketing needs; mentor and develop talent.
• Track, organize, and assess marketing campaigns for 25 chapters; set milestones and manage multiple deadlines.

Skills

Copywriting

Editing

Team leadership

Digital marketing

Project management

Brand governance

Content strategy

CRM / CMS

Tools

Email marketing platforms

CMS

CRM systems

Job description

Director, Field Marketing

About Us

Friends of the Israel Defense Forces (FIDF) is a humanitarian nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever.

Our community of supporters and staff are passionate, courageous, impactful. Our work is driven by core value that transcend gender, age, political leanings, nationality, and religion. Our vital mission and breath of programs resonate with a diverse array of supporters from liberal to conservative, orthodox to evangelical – and all are welcome!

Our workplace is vibrant and dynamic, encouraging bold creativity, ingenuity, and vision. We’re searching for a highly skilled manager to oversee the many moving parts of our marketing machine that services 25 chapters across the country.

About You

You are a highly strategic, organized, creative, and experienced marketing director who thrives off innovating and implementing new ideas, strategies, and processes. You have a can-do attitude, a customer-service approach, and enjoy leading a team and working collaboratively.

About the Role

Reporting into the Vice-President, Marketing, this position manages the marketing needs of 25 chapters with a systematic approach, supervising a talented team in a fast-paced, passionate, and exciting environment. The role is based out of New York city, offering a hybrid schedule of three days a week in the office.

Key Responsibilities

• Strategize with chapter directors on their marketing requests and oversee the execution from start to finish utilizing Marketing Associates, National Marketing team resources, and outside vendors. Projects may include but are not limited to event invitation suites, flyers, ads, local fundraising campaigns, webpages, event branding, and email communications.
• Manage staff responsible for liaising with chapters across the country to fulfill their marketing needs. Mentor and develop talent within the team.
• Maintain a comprehensive system for tracking, organizing, and assessing needs and priorities for marketing campaigns, initiatives, materials, and events for 25 chapters across the country.
• Set and manage milestones for several dozen simultaneous projects, working within the department and cross-functionally to ensure all deadlines are met and projects are kept on schedule. Keep the Vice President, and other Marketing team members up-to-date and help them manage conflicting needs and resource shortages.
• Oversee the concepting, drafting, editing, updating, and disseminating marketing collateral for donors, including the Annual Report, program brochures, and capital project proposals.
• Collaborate with the Creative Director, Graphic Designers, and other Marketing staff members on cross-department initiatives; keep chapter directors and associates apprised of Marketing initiatives and tools available to them.
• Uphold FIDF’s brand integrity throughout field marketing, including standard messaging, positioning, and visual identity, while customizing for local markets.
• Proactively plan and communicate status updates to our clients, manage project deliverables and timely follow ups. Troubleshoot issue areas and support marketing staff in setting and meeting project goals and deadlines.
• Bolster, formalize, and manage the organization’s review process of public-facing content for the field.
• Track, measure, and analyze the effectiveness of communications materials and initiatives, working with team members to assess areas for improvement and organize metrics to report impact.
• Manage timelines, coordination, and processes for producing, vetting, printing, and distributing print and digital materials to stakeholders.
• Develop and track Key Performance Indicators (KPIs) to assess effectiveness of field marketing projects, gathering feedback and recommendations for improvement. Support a data-driven culture of continuous improvement throughout the entire organization.
• Track expenditures and prepare expense and reimbursement reports using Concur.
• Other tasks as needed.

Supervisory Responsibilities

Regional and National Marketing Associates:

• Southeast Marketing Associate
• Tri-State Marketing Associate
• MidAtlantic/Western Marketing Associate
• Development Operations Marketing Associate

Senior Manager, Donor Relations Marketing

Qualifications

• Minimum 10 years of experience in marketing, development, communications, journalism or related field with project lead and/or staff management responsibilities
• Proven success leading a team
• Exceptional copy writing, proofreading, and editing skills
• Demonstrated ability to write with conviction, passion, warmth, and a sophisticated voice, as well as clearly and concisely
• Strong organizational skills with attention to detail
• Capable of multi-tasking, pivoting, problem-solving and meeting tight deadlines
• Strong grasp of digital marketing, communications tools, and project management tools and strategies to maximize efficiency and effectiveness for team collaboration
• Demonstrated ability to maintain a brand framework with an eye for sophisticated design, consistency, and powerful messaging
• Experience with email marketing and utilizing content management systems
• Resourceful, adaptable, and creative problem-solver in fast-paced settings
• Strong judgment and ability to work independently

Friends of the Israel Defense Forces (FIDF) was established in 1981 by a group of Holocaust survivors to provide for the wellbeing of the men and women who serve in the Israel Defense Forces (IDF) as well as veterans and the families of fallen soldiers. Today, FIDF spans 24 chapters across the United States, proudly offering a variety of innovative programs that empower Israel’s soldiers with opportunities, while reinforcing the vital bond between the communities in the United States, the soldiers of the IDF, and the State of Israel.