Director, Field Marketing

Recorded Future; Boston (MA); Hybrid; USD 167,000 - 234,000; Full time

Benefits offered by this job

Incentive compensation

Equity options

Health insurance

Job summary

Recorded Future, located in Boston, MA, is seeking a Director, Field Marketing to establish a metrics-driven field marketing organization. This role requires leadership in developing and executing marketing strategies aligned with corporate revenue goals while partnering with sales and operations.

The ideal candidate should have over 10 years of experience in B2B marketing within the security domain, demonstrating proven success in managing teams and influencing stakeholders. Compensation ranges from $167,000 to $234,000, along with potential incentives.

Qualifications

• 10+ years of B2B marketing experience in the security space.
• Proven success supporting enterprise sales organizations.
• Experience managing distributed teams and regional marketing functions.

Responsibilities

• Develop and execute a field marketing strategy aligned with revenue goals.
• Drive pipeline generation and partner-influenced marketing.
• Lead and mentor a global field marketing team.

Skills

B2B marketing experience

Metrics-based marketing frameworks

Enterprise SaaS understanding

Analytical mindset

Cross-functional alignment

Knowledge of cybersecurity

Tools

Salesforce

Marketo

Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!

Recorded Future is seeking a strategic and operationally rigorous Director, Field Marketing to lead and scale a metrics-driven field marketing organization across the United States. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact.

* This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

What You'll Do

Field Marketing Strategy, Execution, & Performance

• Develop and execute a scalable North America field marketing strategy aligned to corporate revenue goals and regional sales priorities.
• Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals.
• Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact.
• Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs.
• Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation.
• Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities.
• Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations.
• Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact.
• Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI.
• Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes.
• Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders.

Cross-Functional Collaboration

• Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives.
• Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities.
• Build repeatable frameworks that enable field marketers to proactively support pipeline generation and opportunity progression within assigned regions.
• Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability.
• Partner closely with Demand Generation, Product Marketing, Customer Marketing, and Marketing Operations teams to deliver coordinated go-to-market programs and ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility.

Team Leadership & Operational Excellence

• Lead, mentor, and develop a high-performing field marketing team across the globe.
• Hire strategically across field marketing and partner marketing functions.
• Implement best practices for campaign planning, execution, measurement, and post-program analysis.
• Drive operational discipline in budgeting, forecasting, vendor management, and program optimization.
• Foster a culture of innovation, experimentation, and continuous improvement.

What You'll Bring

• 10+ years of B2B marketing experience in the security space, including significant experience in field marketing leadership roles.
• Proven success supporting enterprise sales organizations with measurable pipeline and revenue impact.
• Strong experience building metrics-based marketing frameworks and reporting methodologies.
• Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or technology markets preferred.
• Demonstrated ability to influence executive stakeholders and drive cross-functional alignment.
• Experience with ABM strategies, territory planning, and integrated campaign execution.
• Strong analytical and operational mindset with expertise in marketing performance measurement.
• Experience managing distributed teams and regional marketing functions.
• Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.

The base salary range for this full-time position is $167,000-$234,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K.

#LI-Hybrid

Equal Opportunity Employment

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Recorded Future maintains a drug-free workplace.

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.