Director, Fan Growth & Lifecycle Marketing

Miami Dolphins and Hard Rock Stadium; Miami Gardens (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

The Miami Dolphins and Hard Rock Stadium are seeking a Director of Digital Growth Marketing to lead CRM-driven fan acquisition, engagement, retention, and revenue growth across the customer journey.

You will oversee CRM strategy, audience segmentation, marketing automation, and lifecycle communications across email, paid media, SMS, and mobile app channels. A strong background in lifecycle marketing is essential.

Qualifications

• Lifecycle marketing experience or related
• CRM strategy and segmentation knowledge

Responsibilities

• Lead CRM-driven fan acquisition, engagement, retention, and revenue growth across the customer journey.
• Oversee lifecycle communications across email, paid media, SMS, and mobile app channels and drive marketing automation.

Job description

The Miami Dolphins and Hard Rock Stadium are seeking a Director of Digital Growth Marketing to lead CRM-driven fan acquisition, engagement, retention, and revenue growth across the customer journey.

This role reports to the Sr. Director of Revenue Operations and will oversee CRM strategy, audience segmentation, marketing automation, and lifecycle communications across email, paid media, SMS, and mobile app channels. A strong background in lifecycle marketing is essential.