Director, Event Marketing

Window Nation; Fulton (MD); On-site; USD 145,000 - 200,000; Full time

Benefits offered by this job

Annual Merrit Based Bonus Structure

Comprehensive benefits

401k with Company Match

Vacation Time

And SO MUCH MORE!

Job summary

Window Nation seeks a Director of Event Marketing to lead nationwide event planning and execution, driving awareness and customer attendance at home shows, festivals, and community events. This executive role requires strategic thinking, team leadership, and a track record in delivering exceptional event experiences.

You will own the national events budget, coordinate with Marketing, Sales, and branch operations, and travel about 30% to lead and coach regional teams.

Qualifications

• Bachelor’s Degree is required.
• 5+ years experience in event planning.
• 3+ years in a leadership position.
• Ability to work weekends and/or evenings to support events.

Responsibilities

• Lead and develop your team. Coach Regional Directors, set clear performance goals, and oversee recruiting, hiring, and training across the department.
• Shape the national strategy. Guide regional event calendars to grow our presence and generate leads through trade shows, home shows, fairs, festivals, and community events.
• Deliver great event experiences. Partner with Marketing on displays and materials, and establish consistent standards for customer engagement, lead capture, staffing, and event logistics.
• Manage the investment. Own the national events budget, allocate resources across regions, and prioritize opportunities that deliver strong returns.
• Keep teams aligned. Connect regional teams, Marketing, branch operations, and Sales around event plans, local market priorities, and timely lead follow-up.
• Own the results. Drive national lead generation goals, hold regional leaders accountable, and use lead quality, cost per lead, and event ROI to improve performance.
• Stay connected to the field. Visit markets and attend key events to coach leaders and strengthen execution. Travel approximately 30% of the time, including some weekends.

Skills

Leadership

Event planning

Team development

Budget management

Communication

MS Office

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Microsoft Office

Job description

One Goal, One Passion - Growth is Everything at Window Nation

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.

The Director of Event Marketing will be responsible for overseeing and managing all aspects of event planning and execution designed to build awareness and drive attendance at various home shows, festivals or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event management, a passion for delivering exceptional experiences, and the ability to lead and inspire a team.

What You’ll Do

• Lead and develop your team. Coach Regional Directors, set clear performance goals, and oversee recruiting, hiring, and training across the department.
• Shape the national strategy. Guide regional event calendars to grow our presence and generate leads through trade shows, home shows, fairs, festivals, and community events.
• Deliver great event experiences. Partner with Marketing on displays and materials, and establish consistent standards for customer engagement, lead capture, staffing, and event logistics.
• Manage the investment. Own the national events budget, allocate resources across regions, and prioritize opportunities that deliver strong returns.
• Keep teams aligned. Connect regional teams, Marketing, branch operations, and Sales around event plans, local market priorities, and timely lead follow-up.
• Own the results. Drive national lead generation goals, hold regional leaders accountable, and use lead quality, cost per lead, and event ROI to improve performance.
• Stay connected to the field. Visit markets and attend key events to coach leaders and strengthen execution. Travel approximately 30% of the time, including some weekends.

Basic Qualifications

• Bachelor’s Degree
• 5+ years experience in event planning
• 3+ years in a leadership position
• Ability to work weekends and/or evenings to support events

Preferred Qualifications

• Experience leading across markets. Success managing regional leaders or geographically distributed teams, with the ability to set direction and hold teams accountable.
• A talent for developing people. Strong recruiting, hiring, coaching, and training skills, with experience helping managers grow into effective leaders.
• Event marketing expertise. Knowledge of event strategies that generate qualified leads, strengthen brand awareness, and create positive customer experiences.
• Strong business judgment. Ability to interpret performance data, manage budgets, and use insights to improve lead quality, cost efficiency, and event ROI.
• Organization and initiative. A proactive approach to planning, solving problems, and balancing competing priorities in a fast-paced environment, with strong attention to detail.
• Clear communication and collaboration. Strong written and verbal communication skills, with the ability to build relationships across Marketing, Sales, branch operations, and external event partners.
• Comfort with reporting tools. Proficiency in Microsoft Office, particularly Excel and PowerPoint, to analyze results and communicate plans and recommendations.

$145,000 - $200,000 a year

Base Salary: $145k - $165k

First Year OTE (Contingent on perfomance): $175k-$200k+

Additional Perks and Rewards!:

• Annual Merrit Based Bonus Structure
• Comprehensive benefits
• 401k with Company Match
• Vacation Time
• And SO MUCH MORE!

#LI-MJ1

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.