Director, Enrollment Management

WGU; Salt Lake City (UT); On-site; USD 131,000 - 235,000; Full time

Job summary

WGU in Salt Lake City is seeking a Director of Enrollment Management to drive new starts and enrollment results for their school. This highly accountable, executive-facing role collaborates with stakeholders to optimize the digital enrollment experience and directly shapes department outcomes.

The Director leads a team of Enrollment Counselors, aligns efforts with university goals, and ensures performance and budgeting are managed, reporting to senior leadership from the Corporate Headquarters

Job description

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Management_Executive 610

Pay Range: $130,600.00 - $235,100.00

Job Description

The Director of Enrollment Management is accountable for new starts and enrollment results for their school. This is a highly accountable, high-visibility role with regular exposure to senior leadership. The Director owns the execution of the enrollment experience for their school, collaborates with stakeholders to optimize the digital experience, and directly shapes Enrollment Department outcomes. The Director works with the other school Directors to keep enrollment practice consistent and aligned with the strategic direction of the VP of Enrollment. The Director is accountable for the team's performance, sets clear expectations and delivers results that fit university goals and department responsibilities.

This position is expected to work out of our Corporate Headquarters located in Salt Lake City, Utah.

Essential Functions and Responsibilities

Strategy and Results

• Creates the enrollment vision, strategy and goals for the assigned school within the overall enrollment strategy, meets school and program needs, builds on work across the department, and champions a culture of innovation.
• Sets direction through Objectives and Key Results (OKRs) aligned to the strategic direction of the VP of Enrollment, with consistent performance metrics and reporting, tracks progress, and is accountable for delivering new starts and the outcomes.
• Finds creative solutions to department issues and keeps improving programs and processes through objective review.
• Presents new start and enrollment performance against OKRs, the root causes behind it and recommended actions to executive leadership in weekly, monthly and quarterly business reviews, operational planning meetings and ad hoc forums.

Data and Analytics

• Analyzes complex data to meet business goals, advises on data quality, tracking and metric analysis for projects, and creates and shares reports that improve performance.
• Finds and removes bottlenecks and inefficiencies in data and analysis to improve efficiency and the staff and student experience, and gets to the root cause of performance trends so the team can act on it.

Leading and Developing the Team

• Leads and develops Sr. Managers and Managers, who lead a large team of Enrollment Counselors, and makes use of university training, coaching, content and quality assurance resources so the team has the knowledge and training it needs.
• Applies knowledge of adult learning, developmental theories, transformational coaching and quality assurance to develop the team, following university-wide policies, best practices and norms for training and quality assurance.
• Builds systems to assess staff skills, experience and development needs, supports consistent employee evaluation and goal setting, and hires, develops and retains high-quality employees on time and within budget.

Change and Technology

• Leads change within the school enrollment organization and supports department-wide implementation, using influence without authority to drive change and ensure compliance with university-level policies.
• Serves as the subject matter expert on their school and program content, the enrollment experience and the enrollment business process. Holds the partner teams that build and run the supporting technology, including AI and agentic enrollment tools, accountable across multiple channels, provides input into department-level technology, staffing and process strategy, and owns the outcomes for their school.

Partnership and Alignment

• Is an excellent partner to key stakeholders, prioritizing the work behind primary OKRs while finding ways to help partners get their work done. Takes a "Yes, and..." approach, reco