Director, Engagement Marketing

Carrum Health, Inc.; United States; Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

Stock options

Flexible hours

Remote work allowed

Health insurance

401K

Paid holidays

Parental leave

Job summary

Carrum Health, Inc. is seeking a Director, Engagement Marketing to own the end‑to‑end member engagement strategy across 275+ accounts and to scale adoption of our B2B2C platform.

You will lead a high‑performing team, craft growth strategies, and partner closely with HR, sales, data, and product to turn insights into high ROI campaigns across multi‑channel activation. The role is remote‑first, with occasional travel, competitive compensation ($190k–$210k base plus equity and bonus), and a strong

Qualifications

• 8+ years in client-facing marketing leadership in growth roles.
• Strong experience with marketing tech (Salesforce, Braze) and data-driven decision making.
• Proven track record in high-growth B2B2C environments.

Responsibilities

• Architect the overarching engagement strategy across three sub-units: client best practices, ecosystem partners, and embedded client partnerships.
• Drive growth strategy and innovation with multi‑channel tactics and AI tools to reach members at critical decision points.
• Elevate partner and relationship marketing with HR leaders, benefits consultants, and ecosystem partners.
• Build, empower, and mentor a high‑performing team of Engagement Marketing Managers and a Coordinator.
• Connect behavioral data to dynamic execution with a responsive account pacing model.
• Collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product.

Skills

Engagement marketing

Growth strategy

Team leadership

Tools

Salesforce

Braze

Job description

At Carrum Health, we have built a unique marketplace for specialty care with unparalleled patient experience

Since 2014, we have been rewiring a fundamentally broken healthcare system. By connecting large employers directly with the nation's top-tier providers, our platform replaces a flawed fee-for-service model with one that actually works. If you are passionate about solving complex economic problems, driving systemic change in our healthcare system, and thriving in a people‑first culture, we want you on our team. As a high‑growth health tech company, we are seeking high‑performing, exceptional talent to scale our platform and ensure that anyone in the country facing a specialty procedure has access to the life‑changing Carrum benefit.

Our marketplace creates massive value for all stakeholders:

• For Employers (Demand): Predictable, transparent pricing that slashes specialty care costs by up to 45% and eliminates waste

• For Providers (Supply): Ability to gain market share while reducing administrative burden, empowering top‑tier doctors to focus completely on delivering optimal care.

• For Members (Users): A life‑changing benefit with dedicated concierges, VIP access to the nation's best specialists, and little‑to‑no out‑of‑pocket costs.

The salary range for this role is $190,000–$210,000 depending on geography and level of experience, plus equity and an annual bonus.

We are looking for a Director, Engagement Marketing to help us redefine how we engage covered populations and unlock unprecedented benefit adoption across our employer network. The Director, Engagement Marketing will play a critical role in our success.

Reporting to the Head of Growth Marketing, you will own the end‑to‑end member engagement strategy across our full relationship‑client book (275+ accounts) and be crucial in pioneering innovative B2B2C marketing playbooks, scaling adoption through creative activation channels, and elevating our strategic voice with HR and benefits leaders; helping us ensure that our campaigns captivate members, move people from awareness to action, and deliver exceptional ROI within complex employer ecosystems. You’ll be responsible for building a world‑class team of Engagement Marketing Managers, driving high‑impact growth strategy, and turning behavioral insights into breakthrough campaigns that fundamentally change how patients access care. You’ve hustled, you’ve created, you’ve implemented, and you love the intensity of a startup in high‑growth mode.

You’re excited about this opportunity because you will…

• Architect the overarching engagement strategy across relationship clients spanning three distinct patient‑source sub‑units: client best practices (including new launches), ecosystem partners, and embedded client partnerships.

• Drive growth strategy and innovation, experimenting with novel messaging, precision segmentation, multi‑channel tactics, and practical AI tools to reach members at critical healthcare decision points.

• Elevate partner and relationship marketing, serving as a senior strategic thought partner to employer HR leaders, benefits consultants, and ecosystem partners to position Carrum as an indispensable, high‑utilization benefit.

• Build, empower, and mentor a high‑performing team of Engagement Marketing Managers and a Coordinator, transforming the function into a center of strategy, creativity, and performance excellence.

• Connect behavioral data to dynamic execution, overseeing a responsive account‑pacing model that flags population engagement opportunities early and deploys targeted, high‑converting marketing solutions.

• Regularly collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product to build unified, friction‑free patient conversion funnels.

We’re excited about you because…

• You bring a rich background of leading integrated marketing strategy, partner marketing, and high‑growth B2B2C engagement programs in fast‑scaling environments. We hope to see from you:

  • Strategic GTM & Partner Marketing: Proven track record of designing and launching bold integrated campaigns in complex B2B2C environments, turning employer access into deep member adoption.

  • Marketing Tech & Data Fluency: Strong skills working with Salesforce, Braze, or modern marketing automation engines, leveraging behavioral signals, utilization data, and audience segmentation to drive strategy.

  • Leadership & Team Elevation: 8+ years of client‑facing marketing, growth strategy, or account management leadership experience—healthcare, digital health, HR tech, or benefits technology preferred.

  • Outcomes‑Driven Mindset: Relentless focus on activation, registrations, and ROI rather than vanity metrics, with a proven ability to codify winning strategies into scalable playbooks.

  • Resourcefulness & Creative Problem‑Solving: Ability to navigate intricate client environments, regulatory parameters, and employer constraints with ingenuity and speed—finding creative paths to captivate populations without slowing down momentum.

  • High‑Stakes Leadership: Experience guiding teams through critical seasonal launches, open enrollment pushes, or strategic client expansion initiatives.

  • Autonomy & Strategic Alignment: Ability to operate with high autonomy and visionary leadership while building strong alignment with a Head of Growth Marketing who is deeply invested in scaling this function.

  • Entrepreneurial and resourceful — you’re a visionary problem solver who thrives in fast‑paced environments.

  • Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast‑paced, dynamic environment.

  • Passion for collaborating cross‑functionally with sales, operations, client success, data, content, and product teams to ideate, complete projects, and drive impactful results.

Why you’ll love working with us…

• We’re a hard‑working, humble, and compassionate group motivated to solve the hard problems in healthcare today. You’ll work with talented, experienced co‑workers from companies like Booz & Company, Teladoc, Hinge Health, Accolade, Angi, and Optum.

• We champion a collaborative environment where team members can be autonomous, receive support and healthy feedback, and bring their authentic selves to work.

• We carve out time to celebrate our successes and have fun. We’re a remote‑first company with employees all over the United States. We offer holistic employee support with flexible working hours, generous time off, paid parental leave, opportunities to connect virtually and in‑person, and more.

• We embrace our team’s diversity of thought, experience, and interests and know that doing so makes us stronger as a company. Carrum has an active employee‑led Diversity, Equity, Inclusion, and Justice (DEIJ) committee alongside several employee resource groups (ERGs) that support parents, women, and various underrepresented groups.

• You’ll feel proud that the work you do each day directly impacts people’s lives in big and meaningful ways.

• Carrum is remote‑first, but we believe the best work often happens in person. This role may include occasional travel for team offsites, client events, or company gatherings.

Other benefits

• Stock option plan and performance bonus for eligible employees

• Flexible schedules and remote work

• Chicago and San Francisco offices available as an option

• Flexible PTO, within reason

• Summer Fridays (sign off @ 1pm local time)

• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day

• Annual holiday shutdown in December

• Paid parental leave

• Health, vision, and dental insurance

• Employee Assistance Programs (EAP)

• 401K retirement plan

About Carrum

Carrum Health’s mission is to change how we pay for and deliver specialty care. We offer self‑insured employers and plan sponsors a value‑based specialty care platform that connects their members with a rigorously vetted network of specialty care providers. Carrum’s transparent, all‑inclusive bundled pricing, award‑winning technology, and dedicated care navigation team help lower costs for both members and employers while delivering a superior member experience. Carrum is independently validated to reduce unnecessary procedures by as much as 30%, lower readmissions by 80%, and save employers up to 45% per episode of surgical care. Learn more at carrumhealth.com.

Since launching in 2014, we’ve partnered with top‑quality providers across the nation including Cleveland Clinic, Johns Hopkins, Mayo Clinic, Stanford Health Care, and a growing network of 1,400+ COEs. We serve hundreds of self‑insured employers including Fortune 50 companies, such as United Airlines, US Foods, and Prudential, and public sector clients such as the States of Maine, Nevada, Tennessee, and Self‑Insured Schools of California.

The impact of our platform has been validated by a landmark RAND Corporation study, honored with prestigious awards from institutions like Harvard Business School & Harvard Medical School, and featured as a Harvard Business School case study.

As a recognized digital health leader, Carrum is frequently covered by national media, including Bloomberg, Fast Company, Fierce Healthcare, Fortune, Los Angeles Times, Reuters, TechCrunch, and U.S News & World Report. Backed by $96M from top‑tier investors including OMERS, Tiger Global Management, Revelation Partners and Wildcat Ventures, we’re only scratching the surface of our opportunity. Come join us.

Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.

A Note on Recruitment Safety: To protect yourself against recruitment fraud, please note that Carrum Health will only communicate via an @carrumhealth.com email address. We do not conduct interviews via text or messaging apps, nor do we ever request financial information or fees during the hiring process. All authentic job openings are posted at carrumhealth.com/careers. If you are unsure about the legitimacy of a communication, please verify it via [e-mail].