Director, Digital Technology – GTM AI & Strategy

ServiceNow; Addison (TX); Remote; USD 150,000 - 200,000; Full time

Job summary

A leading company is seeking a visionary Director of Digital Technology to align go-to-market strategies with AI capabilities. This role involves translating strategic goals into technology investments, driving innovation, and leading a diverse team to achieve transformative results.

Qualifications

• 10+ years in GTM strategy or AI-driven business roles.
• Experience in leading enterprise-wide transformation initiatives.

Responsibilities

• Translate Corporate and GTM strategies into a Digital Technology vision.
• Champion the strategic use of AI across GTM teams.
• Build and grow a high-performing, diverse team.

Skills

AI Integration

Business Acumen

Collaboration

Analytical Thinking

Communication

Job description

• Full-time
• Employee Type: Regular
• Region: AMS - North America and Canada
• Work Persona: Flexible or Remote

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a visionary Director of Digital Technology, GTM AI & Strategy to lead the alignment of our go-to-market (GTM) strategy with cutting-edge digital experience and AI capabilities. In this role, you will translate strategic business goals from Marketing, Sales, Industry Solutions, and Global Partner and Channel teams into transformative technology investments, AI use cases, and experience-led innovations.

This is a rare opportunity to shape how ServiceNow puts AI Agents to work—both our own and those of our partners—and show the power of next-gen technology and experiences in driving real business outcomes.

Key Responsibilities

• Translate Corporate and GTM strategies into a clear Digital Technology vision and roadmap.
• Define and lead value realization and ROI frameworks to measure digital investments.
• Collaborate with Experience Design to integrate persona-driven journey maps into execution plans.
• Work closely with Product and Engineering teams to drive prioritization, delivery, and measurement of critical digital capabilities.
• Champion the strategic use of AI across GTM teams—defining use cases, evaluating tradeoffs between proprietary and third-party AI, and telling a compelling innovation story.
• Serve as a thought leader for innovation, partnering with internal R&D and new technology teams.
• Support M&A and acquisition integration to ensure GTM alignment and tech enablement.
• Build and grow a high-performing, diverse team to support strategy development and execution.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 10+ years in GTM strategy, digital transformation, or AI-driven business roles within enterprise SaaS or technology companies.
• Deep knowledge of AI technologies and their applications with users in the marketing, sales, industry solutions and partner organizations.
• Proven success in leading enterprise-wide transformation initiatives.
• Exceptional business acumen, with a strong ability to influence executive stakeholders.
• Experience working cross-functionally in a matrixorganization.
• Analytical, data-driven mindset and fluency with AI-powered decision-making tools.
• Strong communicator and inclusive leader who fosters collaboration and innovation.

Why Join Us?

At ServiceNow, we believe in the power of technology to make the world work better for everyone. You'll work on impactful challenges, collaborate with inspiring teams, and shape the future of how enterprise GTM organizations operate.

JV20

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.Learn more here .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.