Director, Digital Strategy

CareSource; Northern (KY); Hybrid; USD 113,000 - 198,000; Full time

Job summary

CareSource seeks a Director of Digital Strategy to drive innovation and the next generation of digital solutions that go beyond traditional health plan services. The role requires leading a cross-functional team, defining audience strategies, and delivering personalized programs that boost engagement among members, providers, and influencers.

You will shape omni-channel experiences, promote self-serve channels, and partner with stakeholders to transform the organization’s digital mindset and

Qualifications

• BA/BS degree or equivalent years of relevant work experience required.
• Minimum ten years delivering digital solutions and/or services.
• Experience in digital strategy, social media, and digital design for customer-facing web/mobile applications.

Responsibilities

• Create a digital strategy and roadmap with clear audience segmentation.
• Develop personalized programs to drive engagement among members, providers, and influencers.
• Establish objectives and success metrics; direct performance measurement and analysis.
• Lead digital team and collaborate across business areas.
• Define omni-channel customer experience and promote self-serve channels across markets.

Skills

Digital strategy

Cross-functional

Analytics

Stakeholder comms

Budget management

Leadership

Presentation skills

Education

BA/BS degree in Marketing, IT, Business, or related field

10+ years digital experience

Job description

Job Summary

The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services.

Essential Functions

• Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolution
• Define, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencers
• Establish clear objectives and success metrics; direct performance measurement, reporting and analysis
• Ensure strong collaboration and partnership across business areas
• Direct and develop digital team
• Provide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and products
• Define our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.
• Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organization
• Hire and develop a digital strategy team that is recognized as delivering best practice for digital transformation
• Manage external vendor partners to support digital initiatives
• Define exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeys
• Perform any other job duties as requested

Education and Experience

• Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is required
• A minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is required
• Experience in digital strategy, social media, digital design customer facing solutions (web, mobile) is required

Competencies, Knowledge and Skills

• Expertise in creating and promoting a digital experience road map that balances user needs with business objectives
• Strong partnership skills and ability to seamlessly work across reporting lines with cross functional groups
• Excellent analytical and communication skills, particularly in the ability to analyze data
• Successful track record of managing large projects, under tight timelines
• Experience tracking emerging trends in user behaviorand developing customer-centric solutions
• Big picture thinking complimented by detail orientation
• Strong problem-solving skills
• Superb presentation skills. Ability to communicate vision and insights to create a compelling call to action
• Ability to demonstrate innovative approaches to complex problems, including how technologies can be applied in practice to solve business challenges
• Interpersonal and communication skills, and ability to effectively interact with senior executives and work independently
• Empathy, understanding and a passion for user centered design of our customers’ experiences
• Experience overseeing budgets

Licensure and Certification

• None

Working Conditions

• General office environment; may be required to sit or stand for extended periods of time

Salary

$113,000.00 - $197,700.00 CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Organization Level Competencies- Fostering a Collaborative Workplace Culture- Cultivate Partnerships- Develop Self and Others- Drive Execution- Influence Others- Pursue Personal Excellence- Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.

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