Director, Digital Production (Fully Remote)

WPP Media Limited; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

WPP Media is a AI-driven media operating unit within WPP that brings together media, data, and partnerships to deliver creative personalisation at scale. Part of the Global Operations Centre, it offers a collaborative, multicultural environment working with teams across the US, Europe, and Asia.

WPP Media collaborates across regions to translate client goals into addressable growth audiences and to implement modular asset taxonomies and dynamic decision trees in DCO strategies.

Responsibilities

• Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.
• Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).ì
• Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestators accurately implement strategic rules into DCO decition trees.
• est blish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue.

Job description

• Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.

Dynamic Messaging Frameworks:

• Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).ì

Cross-Team & DCO Aligment:

• Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestators accurately implement strategic rules into DCO decition trees.
• est blish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue.

WPP Media

WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. As part of the Global Operations Centre, it offers a collaborative, multicultural environment working with teams across the US, Europe, and Asia.