Director, Digital Media

Merkle Inc.; United States; Remote; USD 113,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

Flexible PTO

Paid holidays

Job summary

Merkle is seeking a Director of Digital Media to lead and scale our delivery capabilities across GMP licenses, ad tech consulting, and data-driven strategies. The role focuses on operational excellence, client success, and building a high-performing team.

You will guide clients on scalable activation and first-party data initiatives, while collaborating with internal partners to optimize delivery frameworks and drive growth in licensing and consulting services.

Qualifications

• 8+ years in digital media, ad tech, or data-driven marketing with leadership experience.
• Strong knowledge of GMP (DV360, CM360, SA360).
• Experience managing reseller license businesses and consulting teams.

Responsibilities

• Own end-to-end delivery of Google Media Platform licensing business with focus on clients and compliance.
• Provide strategic oversight of digital media technology consulting and data activation workflows.
• Lead and grow a team of Digital Media consultants delivering data-driven advertising strategies.
• Support business development, RFP responses, and client pitches to expand licensing and services.

Skills

GMP (DV360 CM360 SA360)

AdTech

Media activation

Team leadership

RFP support

Tools

GMP licenses

Job description

We welcome remote candidates based in the continental United States and Canada

Merkle is seeking a Director of Digital Media to lead and scale our delivery capabilities across three strategic areas:

Media Reseller License Business

Oversee delivery of Google Marketing Platform (GMP) licenses to drive client growth and platform adoption.

Guide clients in implementing scalable advertising and data activation solutions across AdTech & Digital Media platforms.

Manage and develop a team of GMP consultants focused on delivering innovative, data-driven digital advertising strategies for platform license clients.

This is a high-impact leadership role requiring strategic thinking, operational excellence, and a consultative mindset to drive growth, efficiency, and client success.

Key Responsibilities

Leadership & Delivery Oversight

• Own end-to-end delivery of Google Media Platform (SA360, DV360, CM360) reseller license business, ensuring operational excellence, platform compliance, and client satisfaction.
• Provide strategic oversight of digital media technology consulting, including ad tech infrastructure, data pipelines, and activation workflows.
• Support Retail Media Network technology services as part of broader client solutions, including GAM or similar platforms, where applicable.
• Act as a strategic advisor to clients on media activation, first-party data strategies, and platform adoption.
• Collaborate with internal teams and technology partners to evolve delivery processes and unlock efficiencies across media and data ecosystems.
• Partner with business development teams on RFP responses, solution design, and client pitches to expand platform licensing and consulting services.
• Identify opportunities to enhance first-party data capabilities and explore monetization strategies, including retail media where relevant.
• Lead, mentor, and grow a team of Digital Media consultants, ensuring delivery excellence, knowledge sharing, and professional development.
• Build best practices, training programs, and operational frameworks to scale delivery capacity while maintaining high-quality client outcomes.
• Foster collaboration across internal data, analytics, media, and activation teams for integrated client solutions.
• Support ongoing platform consulting and billing operations for clients.

Thought Leadership & Innovation

• Stay ahead of emerging trends in ad tech, data privacy, and media activation to guide internal strategy and client recommendations.
• Publish POVs, whitepapers, or blog posts to position the team as thought leaders in digital media technology and platform activation.

Qualifications

• 8+ years in digital media, ad tech, or data-driven marketing consulting, with increasing leadership responsibilities.
• Strong knowledge of GMP (DV360, CM360, SA360, Google Ads). Google Ad Manager preferred but not required.
• Familiarity with other DSPs (e.g., The Trade Desk, Yahoo, Viant) is beneficial to support consulting expertise across the ad tech ecosystem.
• Experience managing reseller license businesses and consulting teams; familiarity with retail media technology deployments is a plus.
• Proven track record in media activation, ad tech implementation, and first-party data strategy.
• Demonstrated ability to manage teams, lead client engagements, and deliver complex, multi-channel solutions.
• Experience with business development support, including solution design and RFP participation.

Time Allocation

• 40% Practice & Delivery Leadership (Licensing, Client Solutions, Technology Services)
• 30% Team Management & Development
• 30% Business Development & Thought Leadership
  

Additional Information

Vacancy:Is this posting for thepurposesof filling an existing vacancy? [Y/N]

The salary range for this position is$130,000-145,000.Actual salary within thesalary range will be based on avariety of factors including relevantesxperience, knowledge, and skills.A range of medical, dental, RRSP,paid time off, and/or other benefitsalso areavailable to all permanentemployees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process. During the sourcingandscreening stages. All other parts of thedentsuapplication and hiring processes do notutilizeartificial intelligence tools.

We know through experience that different ideas,perspectivesand backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authenticselvesto work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] orto begina conversation about your individual accessibility needs throughout the hiring process.

US Based Candidates:

The annual salary range for this position is $113,000-$158,750. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Short-term and long-term disability insurance,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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