Director, Digital Marketing & AI Growth

Jeeter - a DreamFields Brand; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

DreamFields is seeking a National Director of Digital Marketing to lead the strategy and execution of our digital presence across advertising, content, website, email/SMS, and influencer programs. The role requires a hands-on leader who can leverage AI and automation to scale programs, improve efficiency, and drive results across channels.

The successful candidate will own the marketing calendar, align with brand identity, manage budgets, and partner with creative teams to ensure mobile-first,

Qualifications

• Minimum of 8 years of digital marketing experience with a proven track record of developing strategies, leading teams, and executing successful campaigns.

Responsibilities

• Lead the development and execution of Jeeter's overall digital marketing strategy across channels.
• Direct and optimize targeted digital advertising efforts, including budget management and ROI optimization.
• Drive content distribution and amplification, influencer partnerships, and multi-channel campaigns.
• Oversee lifecycle email/SMS marketing programs and audience segmentation strategies.
• Lead agency relationships and manage external partners to meet marketing objectives.
• Analyze performance metrics and provide data-driven recommendations to senior leadership.

Skills

AI-savvy

Digital marketing strategy

Content distribution & amplification

Influencer marketing

Cross-functional leadership

Data-driven decision making

Team leadership

Campaign optimization

Tools

Google Analytics

SEO tools

CRM platforms

Marketing automation

Programmatic media

Job description

DreamFields is seeking a National Director of Digital Marketing to lead the strategy and execution of our digital presence across advertising, content, website, email/SMS, and influencer programs. The role requires a hands-on leader who can leverage AI and automation to scale programs, improve efficiency, and drive results across channels.

The successful candidate will own the marketing calendar, align with brand identity, manage budgets, and partner with creative teams to ensure mobile-first,