AI Digital Marketing Director

Atlantic Group; Massachusetts; On-site; USD 120,000 - 170,000; Full time

Job summary

Atlantic Group is seeking a senior digital marketing leader to craft and execute an AI-driven strategy across paid search, organic, social, email, and content marketing. You will optimize campaigns, leverage data analytics, and guide a high-performing team to achieve growth with brand integrity.

You will collaborate with analytics and technology partners to build dashboards, attribution, and ROI frameworks while driving personalization and experimentation to maximize impact.

Qualifications

• 8+ years in digital marketing, growth marketing, or related field.
• 3+ years leading digital marketing teams or programs.
• Hands-on experience with generative AI in marketing and related technologies.

Responsibilities

• Develop and lead the organization's AI-driven marketing strategy across channels.
• Oversee SEO, paid media, social, email, content, and website optimization initiatives.
• Partner with analytics/technology teams to build dashboards, attribution models, and ROI frameworks.
• Drive personalization, campaign optimization, and marketing automation across journeys.
• Establish testing/experimentation to improve conversion, engagement, and ROI.
• Lead relationships with agencies and external digital marketing resources.

Skills

AI-driven marketing

Multi-channel strategy

Data analytics

Leadership

Campaign optimization

Education

Bachelor's degree in Marketing

Advanced degree preferred

Tools

Google Analytics

CRM

Marketing automation platforms

Job description

• Develop and lead the organization's overall digital marketing strategy, incorporating AI, automation, data analytics, and emerging digital technologies.
• Establish an AI-driven marketing roadmap that improves customer acquisition, engagement, conversion, retention, and overall marketing effectiveness.
• Lead digital campaigns across paid search, organic search, social media, email, content marketing, websites, digital advertising, and other relevant channels.
• Identify and implement AI-powered tools and platforms that improve marketing productivity, personalization, content creation, campaign optimization, and customer insights.
• Leverage generative AI to enhance content development, audience segmentation, creative testing, campaign development, and marketing workflows while maintaining brand standards and quality.
• Develop strategies for AI search, conversational search, and emerging discovery platforms to increase brand visibility and digital reach.
• Use customer, market, and behavioral data to identify trends, uncover growth opportunities, and optimize marketing investments.
• Partner with analytics and technology teams to develop dashboards, predictive models, attribution strategies, and performance measurement frameworks.
• Oversee SEO, paid media, social media, email marketing, content strategy, marketing automation, and website optimization initiatives.
• Drive personalization strategies using customer data, AI models, behavioral insights, and automated marketing journeys.
• Establish testing and experimentation programs to continuously improve conversion rates, customer engagement, campaign performance, and ROI.
• Evaluate emerging AI and digital marketing technologies and recommend solutions that support business objectives.
• Develop governance and best practices for responsible use of AI in marketing, including brand consistency, data privacy, intellectual property, accuracy, transparency, and regulatory considerations.
• Lead relationships with agencies, technology partners, vendors, and external digital marketing resources.
• Manage, mentor, and develop a high-performing digital marketing team while fostering a culture of innovation, experimentation, and continuous improvement.

Experience & Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field; advanced degree preferred.
• 8+ years of progressive experience in digital marketing, growth marketing, marketing technology, or a related discipline.
• 3+ years of leadership experience managing digital marketing teams, programs, or enterprise-level initiatives.
• Demonstrated experience developing and executing multi-channel digital marketing strategies with measurable business results.
• Hands-on experience applying generative AI and AI-powered marketing technologies to improve campaign performance, content production, customer engagement, and marketing operations.
• Strong knowledge of SEO, SEM, paid media, social media, email marketing, content marketing, marketing automation, CRM, conversion optimization, and web analytics.