Director - Digital Marketing

Everestsearchpartners; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Ownership potential

Job summary

Everestsearchpartners in Chicago seeks a hands-on Digital Marketing Director to lead and execute digital advertising campaigns for mass tort and personal injury cases. You will oversee strategy, media buying, creative development, and analytics to drive qualified leads and case acquisitions.

This is a ground-floor opportunity with substantial ownership and access to cutting-edge marketing technology. The role requires designing graphics, producing video content, developing marketing content, and

Qualifications

• 5+ years of digital marketing experience; legal marketing, personal injury, mass torts, or lead generation experience preferred.
• Hands-on experience managing paid social campaigns, particularly Meta, and Google advertising.
• Proficiency in Adobe Creative Suite or equivalent design and video editing tools; demonstrated graphic design, videography, and editing skills.
• Strong understanding of digital marketing analytics, lead generation, and campaign optimization.
• Excellent writing skills and the ability to develop compelling marketing content.
• Highly organized, adaptable, resourceful, and comfortable managing competing priorities in a fast-paced, data-driven environment.
• Strong work ethic, problem-solving ability, and a performance-oriented mindset.

Responsibilities

• Develop, launch, and optimize campaigns across Meta, Google, display, search, and streaming platforms.
• Manage media budgets, audience targeting, and campaign performance to maximize lead generation and acquisition efficiency.
• Personally design advertisements, create graphics, and script, shoot, and edit video content.
• Develop website content, email campaigns, social media posts, and advertising copy.
• Track and optimize key metrics, including cost per lead, cost per signed case, and conversion rates.
• Partner with attorneys and intake teams to align messaging, targeting, and lead qualification criteria.
• Ensure advertising complies with applicable state bar regulations; identify opportunities to improve results through testing, analytics, and emerging technologies.

Skills

Digital marketing

Paid social advertising

Google Ads

Meta Ads

Adobe Creative Suite

Graphic design

Video editing

Marketing analytics

Content writing

Campaign optimization

Tools

Adobe Creative Suite

Job description

SUMMARY

Seeking a hands-on Digital Marketing Director to lead and execute digital advertising campaigns for mass tort and personal injury cases. This role combines campaign strategy, media buying, creative development, and performance analytics. The ideal candidate can manage paid advertising while designing graphics, producing video, and developing compelling marketing content. This ground-floor opportunity offers significant ownership, access to cutting-edge marketing technology, and the ability to make an immediate impact.

RESPONSIBILITIES

• Develop, launch, and optimize campaigns across Meta, Google, display, search, and streaming platforms.
• Manage media budgets, audience targeting, and campaign performance to maximize lead generation and acquisition efficiency.
• Personally design advertisements, create graphics, and script, shoot, and edit video content.
• Develop website content, email campaigns, social media posts, and advertising copy.
• Track and optimize key metrics, including cost per lead, cost per signed case, and conversion rates.
• Partner with attorneys and intake teams to align messaging, targeting, and lead qualification criteria.
• Ensure advertising complies with applicable state bar regulations; identify opportunities to improve results through testing, analytics, and emerging technologies.

REQUIREMENTS

• 5+ years of digital marketing experience; legal marketing, personal injury, mass torts, or lead generation experience preferred.
• Hands‑on experience managing paid social campaigns, particularly Meta, and Google advertising.
• Proficiency in Adobe Creative Suite or equivalent design and video editing tools; demonstrated graphic design, videography, and editing skills.
• Strong understanding of digital marketing analytics, lead generation, and campaign optimization.
• Excellent writing skills and the ability to develop compelling marketing content.
• Highly organized, adaptable, resourceful, and comfortable managing competing priorities in a fast‑paced, data‑driven environment.
• Strong work ethic, problem‑solving ability, and a performance‑oriented mindset.

Opportunity

Ground‑floor role with significant ownership, proprietary marketing technology, excellent health insurance, and substantial growth potential.