Digital Marketing Coordinator

Motley Rice; Mount Pleasant (SC); On-site; USD 50,000 - 70,000; Full time

Job summary

A national plaintiffs' litigation firm seeks an experienced Digital Marketing Coordinator to enhance digital campaigns and optimize SEO strategies. This role demands a minimum of 4 years in digital marketing with significant expertise in tools like Google Analytics and SEO platforms. Responsibilities include planning and implementing digital marketing strategies, ensuring adherence to best practices in content creation, and collaborating across teams to achieve campaign success. The ideal candidate will possess strong analytical skills, creativity, and a passion for digital marketing.

Qualifications

• 4+ years of experience in digital advertising or a similar role.
• Proficiency in SEO tools like Google Search Console, Ahrefs, and Moz.
• Understanding of legal marketing and the unique challenges of advertising legal services is a plus.

Responsibilities

• Plan, execute, and optimize digital campaigns for plaintiff civil litigation services.
• Conduct keyword research and analyze website performance.
• Collaborate with the content team to ensure SEO best practices in content creation.

Skills

Digital marketing tools proficiency

Analytical skills

Creativity

SEO knowledge

Communication skills

Education

Bachelor's degree in a related field

Tools

Google Analytics

Google Ads

SEMrush

Facebook Ads Manager

Job description

Digital Marketing Coordinator

As one of the nation’s largest plaintiffs’ litigation firms, Motley Rice advocates for the rights of workers, families, consumers and investors and aggressively seeks justice for people and institutions harmed by wrongdoing and negligence. Our Firm has played leadership roles in some of the most significant cases to ever go through U.S. courts. We have the experience and depth of knowledge to take on innovative, cutting‑edge litigation across a variety of practice areas.

We are seeking a motivated and skilled Digital Marketing Coordinator to join our Marketing + Communications team in the Mt Pleasant, SC office and help us reach and engage a variety of audiences through strategic digital campaigns.

What You’ll Do

The Coordinator will be responsible for working with teammates to plan, execute, and optimize all digital campaigns to promote our plaintiff civil litigation services. This will involve collaborating to create compelling ad content, targeting the right audiences, and analyzing campaign performance to ensure maximum impact. The role includes conducting keyword research, analyzing website performance, implementing on‑page and off‑page SEO tactics, and improving overall website rankings and organic traffic.

• Conduct technical SEO audits
• Develop link building strategies
• Execute on‑site optimizations
• Monitor and analyze campaign performance
• Present SEO strategies to department/firm leadership
• Familiarity with software like Google Analytics, Google Data Studio, BrightEdge, SEM Rush, etc.
• Coordinate digital ads and/or landing page optimization through multivariate experiments and A/B testing
• Conduct customer analysis and data management required for campaign implementation; experience with understanding of common KPIs, conversions, inputs, calculations and outputs required
• Demonstrate knowledge at the proficiency level in basic ad technology applications and content management systems
• Understanding of the pros and cons of various channels: organic, PPC, display, social, email, traditional media, etc.
• Conduct keyword research to identify opportunities for content optimization and expansion
• Implement on‑page SEO techniques, including meta tag optimization, URL structure, and content optimization
• Develop and execute off‑page SEO strategies, such as link building and outreach
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software
• Provide regular reports on SEO performance, including key metrics and recommendations for improvement
• Collaborate with the content team to ensure SEO best practices are incorporated into content creation
• Stay up to date with industry trends, algorithm updates, and best practices to ensure our strategies remain effective
• Conduct technical SEO audits and recommend solutions to improve website performance

Qualifications

• Bachelor's degree in a related field
• 4+ years of experience in digital advertising or a similar role, preferably within the legal industry or agency world with legal clients
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
• Knowledge of HTML, CSS, and basic web development principles
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent written and verbal communication skills
• Creativity and a passion for digital marketing
• Ability to work independently and as part of a team
• Detail-oriented with strong organizational skills
• Understanding of legal marketing and the unique challenges of advertising legal services is a plus

Working Hours

Work may require more than 40 hours per week to perform the duties of the position. Work may require travel.

Working Conditions

Overtime is possible and may be expected in order to perform the essential functions of the position. Work is performed in a normal heated and/or air‑conditioned office environment.

Equal Opportunity Employer

Motley Rice LLC is an Equal Opportunity Employer. No applicant will be limited or excluded from consideration for employment on any basis prohibited by local, state or federal law. We participate in e‑verify.