Director, Digital Experience and DTC

Hint Inc.

Chicago (IL)

On-site

USD 135,000 - 165,000

Full time

14 days+

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Benefits offered by this job

Unlimited Vacation Time

100% healthcare premiums paid

Life insurance/AD&D

Flexible Spending Accounts

401K (regular and Roth)

$150/month health and wellness reimbursement

$100 monthly towards cell phone

$50 monthly towards Internet

Employee Discount on Hint Water

Job summary

An established industry player is seeking a Director of Digital Experience to spearhead the strategy for their e-commerce platform. This role involves leading the P&L for direct-to-consumer initiatives, optimizing website user experience, and driving customer engagement through innovative marketing strategies. The ideal candidate will have a strong background in DTC eCommerce, lifecycle marketing, and a passion for enhancing brand storytelling. Join a company dedicated to promoting healthier lifestyles through its unique product offerings and enjoy a collaborative environment that values creativity and innovation.

Qualifications

7-10 years of DTC experience managing website experience.
Strong background in A/B testing and website content optimization.
Extensive knowledge of eCommerce and retention marketing trends.

Responsibilities

Lead strategy for drinkhint.com to enhance brand engagement.
Own DTC P&L with accountability for revenue and marketing metrics.
Manage digital experience strategy including UX/UI improvements.

Skills

Direct-To-Consumer (DTC) experience

Lifecycle/retention marketing

A/B testing

Website UX/UI management

Creative concepting and storytelling

Customer segmentation

Data analytics

Collaborative teamwork

Education

Bachelor's degree

Tools

Shopify

Klaviyo

Job description

3 days ago Be among the first 25 applicants

The Company

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we've attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession?

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and Sparkling, all available at drinkhint.com, Amazon, e-Retail accounts, and major retailers.

Overview

The Director, Digital Experience and DTC will lead the strategy and roadmap to make drinkhint.com a highly engaging brand hub that builds awareness, generates demand, and drives revenue goals. They will work in close partnership with the retail and e-retail teams to ensure a cohesive go-to-market strategy across channels.

P&L Leadership and Business Performance Management:

Own DTC P&L with full accountability for revenue, margin, and marketing efficiency metrics
In partnership with Sr. Director, Marketing Analytics and Growth, drive business performance analysis covering demand, AOV, conversion rates, ROAS and CAC
Lead merchandising and inventory optimization
Lead promotional strategy and implementation
Lead strategic planning with finance, operations, and technology partners
Ensure a unified commercial strategy across e-commerce channels, coordinating and collaborating with retail and e-retail teams on strategy through execution
Enables agile response to performance trends

Site Optimization and A/B Testing:

Lead Hint's digital experience strategy, including the overhaul of our .com to improve UX/UI and brand storytelling
Build and execute a data-driven experimentation roadmap to optimize key site metrics
Align on-site merchandising with business priorities, ensuring traffic strategies meet high-impact product categories, new launches, and collections
Run A/B tests on pricing strategies, product recommendations, content merchandising, and promotional execution
Leverage analytics to refine customer segmentation, personalization, and triggered marketing initiatives
Identify and implement new digital capabilities that improve demand generation, conversion, and revenue optimization
Partner with Brand and the CRM/Lifecycle Manager to create and implement a robust content strategy and calendar that increases customer engagement, brand loyalty and LTV
Overhaul and implement a new loyalty and referral program for the business
Collaborate on Hint's retention marketing strategy, having accountability for email and SMS channel performance, including engagement rates and revenue

Other:

Own all cross-sell, upsell, repeat and winback initiatives for the drinkhint.com
Manage the MarTech stack and constantly seek out new tools/technologies to improve our product offering and site experience
Determine and streamline Opex costs for website customer service and experience tactics, leveraging best in class AI tools
Manage all tech partners/developers

Requirements

REQUIRED QUALIFICATIONS

Required 7-10 years of Direct-To-Consumer (DTC) experience, including ownership and management of website experience
Understanding of lifecycle/retention marketing including: email, sms, and loyalty
Extensive experience in A/B testing and managing website UX/UI, order / buy flow optimization, PDP's and website content
Strong background in creative concepting and storytelling, bringing a brand's USP to life across the website and all consumer touch points
Extensive knowledge of direct-to-consumer eCommerce, retention marketing trends, and Email/CRM technologies (Shopify and Klaviyo required)
Strong experience in customer segmentation and data analytics
Hands on, roll-up-your-sleeves style, used to working in a fast-paced entrepreneurial environment
Collaborative partner with Creative, Brand, and Growth marketing teams
Obsessed with the latest DTC customer journey and experience apps and trends
Beverage industry experience a plus
Bachelor's degree required

Benefits

Base salary of $135,000-165,000 based on territory and experience. The actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future
Bonus Eligible
Unlimited Vacation Time
Company paid holidays
100% of the employee and dependent healthcare premiums paid for by the company
Life insurance/AD&D (company-paid and voluntary)
Flexible Spending Accounts
401K (regular and Roth)
$150/month health and wellness reimbursement
$100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
Employee Discount on Hint Water

Seniority level