Digital Director

M Booth; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health care

401(k)

Paid holidays

Unlimited PTO

Well-being programs

Commuter benefits

Job summary

M Booth in New York City is seeking a Digital Director to lead the Consumer Lifestyle practice on social and digital campaigns. You will guide strategy, mentor a diverse team, and drive breakthrough work across food/bev, home, travel, and wine sectors.

You'll own client relationships, present campaign ideas and insights, and collaborate with creative, digital, and media teams to deliver platform-specific programs that resonate with online audiences.

Qualifications

• 6+ years of digital and social media experience in an agency or in-house setting.
• Experience driving a brand’s social media and content strategy.
• Experience overseeing the social media content production process with creative teams.

Responsibilities

• Develop and execute integrated social strategies aligned with business goals.
• Build tailored digital and social playbooks combining earned and organic strategies.
• Translate trends into brand activations for Lifestyle campaigns.
• Collaborate with creative, digital, and media teams on platform-specific campaigns.
• Lead day-to-day client communications and provide strategic counsel.
• Mentor and inspire team members to drive innovation.
• Partner with vendors to ensure campaign execution.
• Oversee community management and brand voice across channels.
• Present ideas and results in meetings and emails.

Skills

Social strategy

Influencer marketing

Client leadership

Digital campaigns

Team mentorship

Project management

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team. We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.

What You’ll Do:

As Director, Digital you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.

• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Build tailored digital and social playbooks that combine earned, and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends—from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.
• Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs
• Provide counsel to clients on staying culturally relevant and platform-optimized.
• Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.
• Mentor and inspire team members, fostering innovation and growth across the department.
• Partner with third-party vendors to ensure seamless execution of campaigns.
• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.

Performance Monitoring & Reporting

• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
• Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

What You’ll Bring

The job requires:

• 6+ years of experience working in digital and social media, in an agency setting or in-house
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots with onset experience
• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
• Has experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content lo-fi reels and collaboration content)
• Has knowledge about the paid social space, but not a must
• Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
• Strong understanding of how digital and social media fit into the broader marketing mix
• Excellent written, verbal communication and presentation skills
• Excels at client service and providing strategic, thoughtful counsel
• A great manager, good mentor and an organized, communicative project leader
• Good at time and project management
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Can stay centered and work effectively in a fast-moving environment

What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in M Booth’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval and air service during a war