Director, Developer Marketing

RED-IS; San Francisco (CA); On-site; USD 210,000 - 230,000; Full time

Benefits offered by this job

Unlimited time off

401(k) plan

Commuter benefits

Learning & development opportunities

Equity grants

Job summary

Redis in San Francisco is seeking a leader to stand up and scale Developer Marketing in the AI era. You will build advocacy among developers, create technical content, and grow a global community around Redis AI-enabled memory and real-time data.

You will work with events, demos, guides, and external partners to shape the developer ecosystem. The role offers a competitive salary, equity, and comprehensive benefits as Redis continues its growth toward IPO readiness.

Qualifications

• Experience leading a developer relations, developer marketing, or community function.
• Technical credibility with developers, understanding what an AI agent needs.
• Proven track record producing developer content (guides, demos, references).
• Fluency with indicators like sign-ups, sentiment, validation, and agent recommendations.
• Strong point of view on the AI-builder ecosystem and a network in it.
• Operator instincts: focused team, bias toward shipping, and prioritization.

Responsibilities

• Advocacy in the field with developers at events, hackathons, and workshops.
• Content engineering—how-to guides, demos, references, and developer writing.
• Manage communities on Reddit, Stack Overflow, Discord, and Slack; answer questions and surface feedback.
• Drive agent recommendations and demonstrate Redis adoption by AI builders.
• Lead developer sign-ups and grow the developer funnel.
• Monitor developer sentiment across channels and surface insights to Product.
• Coordinate third-party validation and external advocacy.

Skills

Developer relations

Developer marketing

Community building

Content creation

Public speaking

Technical credibility

Job description

Who We Are

We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather, used your credit card, or looked at your flight status online today, you’re welcome.) At Redis, you’ll work with the fastest, simplest technology in the business—whether you’re building it, telling its story, or selling it to our 10,000+ worldwide customers. We’re creating a faster world with simpler experiences. You in?

Why would you love this job?

Software is being rebuilt around AI agents, and the systems those agents rely on for memory and real-time data are some of the most important infrastructure of the next decade. Redis sits at the center of that shift. Developers are the people who decide what gets built, and increasingly their agents are too: both learn from the guides, demo apps, docs, and community answers that exist in the world.

Developer Marketing is the team that earns developer love for Redis in the AI era and makes Redis the natural choice when a developer (and their agent) reaches for memory and real-time data. It wins the long game: building the audience, the credibility, and the content corpus that compound over time.

This is a standalone function, and you are the leader who builds it.

What You’ll Do

• Advocacy in the field. In the room with developers: events, hackathons, speaking, workshops. Your advocates are the human face of Redis and a center of gravity for the developer community, the people the AI-builder world gathers around, learns from, and trusts. Credibility you cannot buy.
• Content engineering. How-to guides, demo apps, reference implementations, and writing on where developers are heading. Proof that the product works, written so a developer (and their agent) can copy, paste, and ship.
• Community. Active where developers already live: Reddit, Stack Overflow, Discord, Slack. Answer questions, remove friction, surface what you hear to Product, and turn participants into advocates.
• Agent recommendation. Whether agents reach for Redis by default when a developer builds. This is the signal the whole function is built to move.
• Developer sign-ups. New developers the team brings to the door. Top of funnel, fully ours to drive.
• Developer sentiment. How the community feels about Redis, tracked across the channels we work.
• Third-party validation. External advocates and content vouching for Redis. The signal that matters most, and the one that compounds.

What will you need to have?

• A builder who has run or scaled a developer relations, developer marketing, or community function, ideally at a developer-tools or infrastructure company.
• Technical credibility with developers. You do not have to ship production code, but you understand what an engineer building a production AI agent actually needs, and you earn respect in that room.
• A track record of producing or commissioning developer content that developers (and now their agents) actually use: guides, demo apps, reference implementations.
• Fluency with leading indicators (sign-ups, sentiment, third-party validation, agent recommendation) and how to grow them.
• A point of view on the AI-builder ecosystem and where it is heading, plus a network in it.
• Operator instincts: a focused team, a bias toward shipping, and the judgment to know what matters most.

We Give Back To Our Employees

Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:

• Competitive salaries and equity grants
• Unlimited time off to promote a healthy work-life balance
• H/D/V coverage along with 401K, FSA, and commuter benefits
• Frequent team celebrations and recreation events
• Home internet & phone stipend
• Learning and development opportunities
• Ability to influence a high-performance company on its way to IPO

The estimated gross base annual salary range for this role is $210,000 - $230,000 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.

As a global company, we value a culture of curiosity, diversity of thought, and innovation from our employees, customers, and partners. Redis is committed to a diverse and inclusive work environment where all employees’ differences are celebrated and supported, and everyone feels safe to bring their authentic selves to work. Redis is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, marital status, disability, gender identity, gender expression, Veteran status, or any other classification protected by federal, state, or local law. We strive to create a workplace where every voice is heard, and every idea is respected.

Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodations for any part of the recruitment process, please send a request to [e-mail]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Any offer of employment at Redis is contingent upon the successful completion of a background check, consistent with applicable laws.

Redis reserves the right to retain data longer than stated in the privacy policy in order to evaluate candidates.