Director, Demand Generation

Meal Ticket; Philadelphia (Philadelphia County); On-site; USD 170,000 - 230,000; Full time

Job summary

Meal Ticket is seeking a hands-on Director, Demand Generation to drive scalable pipeline growth through strategy, campaign execution, and cutting-edge technology. This player-coach role covers paid media, SEO, lifecycle marketing, and ABM with direct CRO collaboration.

We designed an 80/20 split: 80% strategic demand generation tied to a pipeline target, 20% cross-functional work including product marketing support and sales enablement.

Qualifications

• Bachelor's degree required.
• 10+ years in B2B SaaS demand generation.
• Minimum 2 years owning a pipeline number.
• Proven multi-channel program experience.
• Fluent with modern martech and AI tooling.
• Ability to operate in a matrixed global org.
• Experience partnering with CRO and CFO on forecasting.

Responsibilities

• Own marketing-sourced pipeline and CAC efficiency.
• Lead paid media, SEO, lifecycle, events and ABM.
• Set strategy for agency and AI stack while shipping campaigns.
• Align with CRO on monthly funnel reporting and forecasts.

Skills

Demand generation

B2B SaaS

Multi-channel programs

AI tooling

Martech stack

Pipeline forecasting

Cross-functional leadership

Vendor management

CRO collaboration

Education

Bachelor's degree

Job description

At Meal Ticket, we empower the people and organizations who feed our communities. We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and cutting-edge technology. Sitting at the center of our revenue motion, this player-coach role combines strategic full-funnel ownership with direct execution-giving you total visibility across paid media, SEO, lifecycle marketing, and ABM while working directly alongside our CRO.

We intentionally designed this role around an 80/20 split: 80% strategic demand generation tied directly to a pipeline target, and 20% cross-functional generalist work (product marketing support, sales enablement, and launch execution). You'll own our end-to-end go-to-market motion alongside a lean, high-leverage resourcing model: one Content Strategist, a third-party paid/SEO agency, and a 13-agent AI marketing stack orchestrated by a Head-of-Marketing AI agent.

Key Objectives & Impact

• Pipeline Ownership: Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency.
• Full-Funnel Demand Gen: Lead paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns targeted at our operator ICP.
• Orchestration & Execution: Act as a true player-coach setting strategy for your agency, direct report, and AI stack while personally shipping high-priority campaigns.
• Sales Alignment: Partner directly with the CRO on monthly funnel reporting and pipeline forecasting.

Is This Role Right for You?

• You thrive on direct execution: You prefer shipping your own work and leveraging cutting-edge AI to accomplish your goals.
• You’re tied to revenue: You have a proven track record of owning and hitting a hard pipeline number.
• You’re an AI-forward marketer: You are fully comfortable directing and optimizing automated AI agent workflows to multiply output.

What Success Demands in Year One

• Hitting the Pipeline Target: Consistently deliver against marketing-sourced pipeline goals committed directly to the CRO.
• Building a Predictable Engine: Establish a scalable, repeatable channel mix with fully validated CAC efficiency across all programs.
• Maximizing AI Operations: Orchestrate and continuously refine the 13-agent AI stack to drive significantly higher marketing output than traditional team structures can deliver at this budget.

What you will bring

• Bachelor's degree
• 10+ years in B2B SaaS demand generation, including at least 2 years owning a pipeline number.
• A record of building multi-channel programs (paid, SEO, lifecycle, events) with tangible results.
• Fluency with modern martech and AI tooling.
• Comfort being measured on pipeline outcomes.
• Ability to work effectively in matrixed global organization
• Experience partnering with the CRO and CFO on pipeline and forecasting

Preferred

Credibility in vertical SaaS or hospitality technology, or a demonstrated ability to ramp into a new vertical quickly.

Please note: you must reside in one of the following states to qualify for this role - AZ, CT, FL, GA, ID, IN, KS, MI, MO, NC, NH, OH, PA, SC, TN, TX, VA